Have you ever felt like your Instagram reach is stuck at a certain number no matter how often you post? If you’re looking for ways to break out of that rut, here are 9 easy tips to help boost your Instagram reach. Whether it’s using hashtags, tagging other users, or taking advantage of Stories, these tips will help you expand your audience and get your content seen by more people. Give them a try and see what works best for you!
Use hashtags relevant to your niche
In the digital age, hashtags are super important when it comes to content marketing. When building your online presence, it pays to be choosy with how you use hashtags – make sure they actually fit the niche you’re in and relate to the content with which you want your brand to be associated.
Hashtags are a great way for potential customers or followers to find your content more easily, so using ones relevant to your target audience can really step up your game when marketing yourself! Who knows, you might even start trending some day!
Use Instagram Reels to get more reach
The launch of Instagram Reels has been a godsend for the app! Since its introduction, users have found it to be an extremely convenient way to make and share eye-catching, exciting content. You can use Instagram Reels maker to make videos to get a wider audience easily.
Not only is it incredibly user friendly and fun, but it also gives businesses the opportunity to reach new and wider audiences. Put simply, Instagram Reels are a great addition to Instagram’s platform and allows success stories to be showcased in an attempt to engage and inspire other businesses across the globe.
IGTV helps in getting more reach
IGTV has been a wonderful addition to Instagram, allowing people to reach a much wider audience with their videos and content. With the ability to vertically view longer form video than the traditional 15 seconds allotted for stories or posts, IGTV offers users an innovative way to share meaningful stories and content for their followers.
Additionally, labels can now use IGTV as a platform for behind-the-scenes glimpses of production runs and short How-to’s as well, providing another avenue to promote brands and increase engagement with fans. All in all, IGTV has certainly proven itself to be an effective tool when it comes to increasing Instagram reach.
Videos vs Images what is best for Instagram reach
It is no secret that Instagram is a social platform great for sharing media with large audiences. When it comes to promoting content and increasing reach, though, many people aren’t sure which kind of media will do the best on Instagram – videos or images? Depending on your exact goal and audience, there are pros and cons to both.
Videos can be an effective way to engage with viewers in a unique way since they provide movement and sound not found in images but they generally take longer to upload and create than an image. Although, with the help of online video templates users can create videos easily without putting much effort into it. Images can be used quickly to capture attention and can easily incorporate text graphics but the reach of Images is being decreased day by day.
No matter which type of media you utilise, remember that content is key when using Instagram as a marketing tool – make sure what you post is interesting and relevant to your followers!
5. Follow and engage with other users in your industry
Following, engaging and connecting with other users in your industry is a great way to build your online presence and make meaningful relationships. Doing so will help you expand your reach, get exposure for your work and access potential customers.
Moreover, when you consistently share content, comment on posts and interact with like-minded accounts in your industry the rewards can be fantastic! Whether it’s introducing yourself to someone who could introduce leads to you or building a relationship with a business partner, following & engaging can make all the difference. So what are you waiting for? Start connecting – there’s plenty of great opportunities out there!
6. Post high-quality photos and videos
With all the platforms we have in which to share our thoughts, ideas, and interests, posting high-quality photos and videos is an absolute must. We can create eye-catching content that creates a lasting impression on our followers and elicits the emotion or response we want from them.
It can be challenging to make sure everything looks just right – the focus, brightness, saturation and all those other fun terms – but with enough practice or even a crash course in picture editing, anyone can maximise their content’s potential to its fullest extent. So don’t hesitate to reach for your camera, upload your work online and let perfectionism ensue!
7. Use Instagram Stories to share behind-the-scenes content
Have you ever wanted to show your followers what’s happening behind closed doors? Instagram stories can be a great way to do just that! Show the steps involved in creating a masterpiece, surprise your fans by giving them an exclusive peek into the process of bringing one of your products to life, or simply invite people through your camera lens into the day-to-day operations of running a business.
Whatever you choose to share, make sure it is engaging and gives people access to parts of your life and work they wouldn’t otherwise have access to. You can create stories using Instagram story templates and share it with people for unique experiences.
8. Go live on Instagram to connect with your audience in real-time
If you’ve been looking for a way to bring your audience closer and engage with them in real-time, then going live on Instagram is the answer. Not only does it allow you to speak directly with your followers, but it also gives you a chance to showcase what’s happening behind the scenes of making your content.
Plus, it’s an interactive experience that viewers can be part of as they observe and join in the conversation. Live streaming provides a momentary escape from everyday life while allowing people to connect with each other in this virtual world we find ourselves in today. Don’t be afraid to go live and see how much it broadens the connection between you and your followers!
9. Host an Instagram contest or giveaway
Hosting an Instagram contest or giveaway is a great way to engage your followers and keep them coming back for more. There are many different ways to approach hosting a contest, such as giving out coupons and discounts, offering free products and services, or even giving away cold hard cash.
Take into account what type of prize would excite your followers the most and make sure to get creative with the rules and guidelines! Make sure you clearly state how to enter the giveaway – it should be fun but also fair! After all, everybody wants a chance to win. Sprinkle in additional posts here and there that promote the contest so people don’t forget about it and then wait for the response to flood in!
Growing your Instagram following takes time and effort, but it is worth it if you want to use the platform to build your brand and connect with more customers. By using hashtags, engaging with other users, posting high-quality content, and utilising Instagram Stories and live videos, you can reach a larger audience and grow your business.
And don’t forget about hosting contests and giveaways—these are always popular among users and a great way to increase engagement on your page. Give some of these tips a try and see how they work for you. Good luck!