A well-crafted text message can be an incredibly effective way to engage with your customers. Whether you send promotional messages or keep customers up-to-date, your copy needs to be engaging and informative. Crafting compelling copy is no easy task, but it can be a breeze with the right approach. Here are eight tips for writing engaging copy in your text messages.
1) Know Your Audience
The first step in crafting excellent copy is understanding who you’re talking to. Who are the people you’re trying to reach? What kind of language will resonate with them? Answering these questions can help you tailor your message to resonate with your target audience.
2) Keep It Short & Sweet
Text messages should be short and sweet; no one wants to read a lengthy, drawn-out statement on their phone! Aim to keep each message under 160 characters and focus on delivering one primary point in each message. This will help ensure that your messages are concise and easy to read.
3) Use Active Voice
When crafting text messages, use active voice whenever possible. Active voice makes your sentences more direct and impactful, which helps draw readers into the news and keeps them engaged until the end.
4) Embrace Emojis
Don’t underestimate the power of emojis! They’re a great way to add some personality and emotion to your messages without taking up too much space or detracting from the overall point of the message. Just ensure you’re using them sparingly, so they don’t become too distracting or overwhelming for readers.
5) Incorporate Visuals
Visuals are another excellent tool for making your text messages more engaging and eye-catching. Try incorporating visuals like GIFs, photos, videos, or even memes into your messages when possible; this will help make them stand out from other generic texts people receive daily.
6) Personalize Whenever Possible
People love feeling special and appreciated, so take advantage of any opportunities to personalize your text messages! Address recipients by name and include relevant details about their past purchases or interests whenever possible; this will help make them feel noticed and valued as customers (which can lead to increased loyalty).
7) Include CTAs
Don’t forget to include calls-to-action (CTAs) in all of your text message campaigns! A CTA is an instruction that encourages readers to take some sort of action after reading the message; these could range from clicking through a link or downloading an app all the way up to making a purchase or signing up for an event/webinar/etc. Including CTAs helps ensure that each message has tangible results beyond just being read by its recipients.
8) Proofread Carefully
As with any written content, proofreading is key! Read over each text before sending it out and check for typos, grammar mistakes, spelling errors, etc. Doing so will help ensure that all of your texts sound professional and polished while still conveying their intended meaning clearly and accurately.
When To Use Text Messages
Text messages can be a great way to engage with customers, but it’s important to use them strategically. Try to limit the number of text messages you send out each month and focus on using them for key announcements or offers that will have tangible benefits for your business. Doing so will help keep your customers engaged without overloading them with too much information.
By following these 8 tips for writing engaging copy in your text messages, you can craft compelling content that resonates with your target audience and drives real results for your business.
Conclusion
Writing engaging copy for text messages doesn’t have to be difficult—it just takes a bit of effort! By following these 8 tips—knowing your audience; keeping it short & sweet; using active voice; embracing emojis; incorporating visuals; personalizing whenever possible; including CTAs; proofreading carefully—you’ll be able write compelling copy that resonates with readers and captures their attention every time!
