TikTok may have had a late entry into the social media world, but with over 1 billion monthly active users, its astounding growth and influence have led it to become a force to be reckoned with.
Whether you’re a novice or a seasoned professional, there are some steps you can take to boost your following and get a slice of the popularity pie. It might take some creativity and planning, but if you do it right, it can push you to millions of followers globally, expanding your reach. That IMHO is worth all the effort and then some.
7 Genius Ways to Keep Your TikTok Followers Engaged
Want to succeed on TikTok? Here are some genius ways to nurture a substantial following on the platform.
1. Define Your Target Audience
Who are you creating content for?
That’s it, folks. The answer to this question determines whether posting fun content will get you engagement or get you lost in the sea of videos on TikTok.
Defining your audience can take some work. You have to understand what your viewers are interested in to produce content that attracts them. Or, you can ask your followers on other platforms what type of content they’d like to see from you.
You can also look to your competitors to understand the value propositions they offer and what content they’re posting to garner interest. When you’re clear on these things, you can choose a niche and create content specifically for your audience.
2. Make High-Quality Videos
Create a splash by posting visually appealing, high-quality content. It could be informational, educational, and/or entertaining — it’s up to you.
Just make sure you’re not lip-syncing as many do. Offer something unique that makes you stand out from the sea of creators. If you don’t know where to start, PosterMyWall has an impressive range of TikTok video templates you can use to produce customized scroll-stopping videos that can keep your followers engaged.
3. Don’t Forget To Hashtag
Hashtags help people find relevant content in the TikToksphere, so harnessing their power could make your videos more searchable, helping you reach a wider audience.
These viral hashtags, for example, could result in huge pay-offs. It also wouldn’t hurt to check out which hashtags your competitors are using. Then, when you use the same relevant, winning hashtags, TikTok might put you on the FYP (For You Page) of TikTok users who are likely to engage with your content.
Know what getting on TikTok’s FYP means? It lets you get the attention of your followers and a broader audience that is already interested in the type of content you offer.
Pro tip: Don’t use hashtags for the sake of it; it can make it harder for AI to categorize your content which could leave you with mediocre views and reach.
4. Participate in Current Trends
TikTok revolves around trends that can make or break your reach.
They’re fun and easy to implement, allowing users to get a slice of the popularity pie without brainstorming new ideas. You can take inspiration from anything: trending sound clips, viral challenges, and the latest dance hits so you can produce top-quality content. Just make sure to give it your personal spin as unique content reigns supreme.
If you have a substantial following or a loyal fanbase, you can even start a challenge to generate a lot of traction! As creators often tag the inspiration behind their recreation, a mere mention in their captions could push your account in front of millions of FYP pages which can help you expand the size of your following.
5. Post During the Magical Hour
Yes, there is a right time to post on TikTok.
According to research, posting from 6:00 a.m. to 10:00 a.m. and 7:00 p.m. to 11:00 p.m. are the best times to maximize your reach. That said, individual posting times will differ, but a quick look into your analytics will help you gauge the times of day and days of the week when your followers are most active on the platform.
Pro tip: Expect the best times for posting to fluctuate. Hence, watch out for changes in your follower metrics during the 7-day and 28-day windows. Tweak your posting schedule accordingly for the most exposure.
6. Interact and Collaborate With Other Creators
TikTok focuses on entertainment, but at the end of the day, it’s a social app.
So, instead of hosting a one-person show every time, engage with other creators by leaving comments on their videos. It’ll help you get more involved with your community so you can build a healthy relationship where you can grow together professionally.
You can use the creator marketplace to collaborate with other influencers who are a good fit for your niche and brand. Some materials you can collaborate on are live streams, duets, and podcasts. It’s a win-win partnership that amplifies your message and gives you access to a whole new audience which could positively impact your reach.
7. Cross-Promote Your Videos
The best thing about TikTok videos? They’re easily shareable.
So, go where your potential audiences are — think Facebook, Instagram, WhatsApp, Snapchat, and even Twitter. When you cross-promote your TikTok content on different platforms, you get to maximize the strength of each network. This drives traffic to your TikTok profile which has a positive impact on your reach.
Just make sure to post videos without the TikTok watermark. Otherwise, your videos won’t appear on the Reels feed which could affect your visibility.
Remember, Consistency is Key
These tips can help boost your following on TikTok — but only if you’re consistent.
When you post relevant and high-quality content frequently and consistently, the TikTok algorithm will show your content to more consumers which could help you go viral. When you’re short on ideas, you could get some inspiration from online tools like PosterMyWall and add a fresh take on your videos; it’s the perfect recipe to keep your viewers engaged and invested in your content.
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