Facebook advertising is continuously changing and making improvements regularly. A social media agency or digital agency like IBEX follows every change in advertising mechanisms and accordingly provides Thailand with online marketing. A top digital agency like IBEX keeps their eyes on new Facebook ad features to provide the best digital marketing agency service.
In this article, let’s understand the 7 new Facebook Ad features that should be employed immediately to boost the business.
New Facebook Ad Features:
Mark Zuckerberg clearly stated in 2016 that, Facebook will no longer remain just image sharing platform but also become a prominent platform for videos till 2021.
It is now clearly seen through the statistics. People tend to spend 5x more time on a video ad rather than a poster or image ad.
Hence, by creating a video ad on Facebook, more people can be targeted with more impressions and clicks over ads.
IBEX, an e-commerce agency in Thailand prepares a video ad that looks amazing. That is to say, they shot the whole video ad on mobile so it looks like the ad has been made from the customer’s point of view.
According to Facebook, such video ads overpowers other ad formats. Hence, let’s see these new Facebook ad management services features to immediately experiment.
Group ads are one of the most powerful ad features. As everybody knows the number of Facebook users is increasing exponentially, and the number of groups is increasing at an equal rate.
Hence, Facebook runs group ads based on algorithms. This targets specific groups of potential customers and helps to grow the business.
IBEX follows this and does easy marketing in Thailand.
Different Ad Formats:
Various ad formats are now available to attract potential customers. There is a total of 16 ad formats available on Facebook. For example, image ads, video ads, lead generation ads, carousel ads, collection ads, etc.
Many more formats are also available for Facebook advertising. Hence, by using these different ad formats, various age groups can be reached.
Lead Generation Ads:
People do not like to leave their original page or screen. In other words, redirecting them to other websites is not the best way to show ads.
Hence, by displaying lead generation ads, a user won’t have to leave Facebook and can fill out the subscription form, etc.
Post Engagement Ads:
This option will allow business owners to directly interact with their potential customers. The customers can react to the post-engagement ads by sharing, liking, and commenting on the ads. Apart from that, you may also think to buy Facebook likes to get more exposure to your content.
Best ad format to display different types of products in one ad only. Up to 10 images of products can be displayed to the customer with only one ad.
The same template for every ad can make a distinct identity of the business. To clarify, whenever an ad runs with a particular design, customers will know the purpose of the ad and the business.
Using these types of Facebook ads features can greatly boost the business. IBEX, an influencer marketing agency in Thailand will help in Facebook advertising for every business.