SEO is dynamic and it’s not important that one technique working today will work the same in the future. If you are into SEO, you have to continuously keep updating yourself and make sure you are using the best tactics. As the search engine is so dynamic and algorithms change frequently, it becomes sometimes overwhelming to keep up with the trends.
Whether you are new to SEO services or doing it for a while, we have listed down the top six SEO strategies that you must avoid in 2022. These strategies will no longer be beneficial for your website as the search engines are updating their algorithms. On this note, let’s have a look at these strategies that will no longer be useful for your website in 2022.
1. Spammy guest post
Guest posts are amazing for building high domain authority of your website and it also brings traffic to your platform. It’s among the oldest and the most effective tactics that can bring substantial benefits to your website. However, in 2022 and beyond, you should not use any spammy website for building links for your platform. There are several websites that allow users to post content for free and get links back to the website. However, the majority of these sites are of low domain authority and hardly bring any benefit to your website.
Before you approach any website, first check their domain authority and page authority rating. The higher these numbers are, the more benefits you will get. Also, check what kind of content they are publishing on their website.
2. Exact match anchor texts
Anchor texts are amazing as they are used for both building backlinks and for internal linking. Earlier, it was workable that you can use an exact match for the link. For example “best car insurance” was a good anchor text to link your insurance plans page. However, now things are changing after the exact match keywords will bring no benefits.
Instead of this, you can write a long title and then link back to your page. So, instead of using “best car insurance”, you can write— read our article about the best car insurance plans. When you use this type of text, it will improve the overall user experience.
3. Link quantity
Earlier, it was perfectly fine to focus on a number of links rather than the quality of the links. A few years back, building multiple low and average quality links was a workable SEO approach. However, today, search engines are changing and they focus on quality and not on quantity. So, before you build links for your website, you need to make sure the links are of high quality.
When you focus on link quality, the overall user experience improves and these links add value to your website and the readers. They help you hook the readers on the page for a longer period of time.
4. Excessive keywords
Over optimizing a page with excessive keywords is another big mistake that you need to avoid in 2022. Earlier it was completely fine to optimize a page for multiple keywords even if they were not relevant. However, with rapidly changing search engine algorithms, you need to focus on the overall user experience rather than the keywords.
Make sure you only use a couple of main targeted keywords for your pages and avoid stuffing unnecessary keywords. Instead, you can for long-form LSI that will help you in better visibility on search engines.
5. Pages for every keyword
Earlier this technique was used to work as a catalyst to boost the overall ranking. However, if you try today to build pages for every single page, it will ruin the indexability of the website and the majority of the crawl budget will get wasted. So, if you have unnecessary pages for single keywords and they are not ranking well, consider removing them.
Instead, it’s better to focus on creating quality pages that will help you add more value to readers and drive higher retention rates. Even if you are optimizing your single page for related 3-4 keywords, it won’t affect your website’s SEO ranking.
6. Ignoring the social signals
The majority of businesses overlook their social signals and they are also not very active on social media platforms. It was fine earlier as you were focused on your website. However, now it’s important that you observe the social signals carefully and notice the common patterns, feedback, and complaints. It will help you improve the overall user experience. The more you pay attention to the social signals, the better service you will be able to offer to them.
Avoid these six outdated techniques to improve SEO in 2022 and beyond. As the search engine algorithms are changing rapidly, keep yourself updated. Follow the relevant trends and ensure the overall customer experience remains intact.
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Company in India. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.