Ecommerce is the only sector that has seen growth even in the phase of a pandemic. Nowadays it is easy to run the eCommerce store as many people are now aware of this concept and look for a convenient way to shop for the products or the services at the comfort of home. Many individuals and startups have started their operations in the pandemic period. But every business needs a strategy to run no matter which industry you belong to. If you fail in setting up the base or the foundation of your business then it won’t be possible to run it no matter how good your product or service is.
Ecommerce business asks for a lot of planning and strategies to survive in the market thanks to the competition which has been created due to digitalization. An eCommerce business needs several orders every day to run the organization and hence they spend a good amount of money on marketing as well. With an eCommerce business, you can tap the new customers as well as the old ones to sell your products. But what are the things that one needs to focus on to increase sales through the eCommerce business? You might be following various strategies and business plans to boost your revenue. Here is the list of tips that could help you to fuel your eCommerce business in a better way.
Targeting the abandoned carts
Not everyone who comes to your website will purchase the product. According to CRO agency Conversion rate store, the average cart abandonment rate in the US is 67%, meaning 67 out of 100 customers tend to abandon their shopping carts after selecting the products. Generally, most of the time customers leave the shopping cart due to price issues. Customers have a habit of searching for the products at multiple places before buying from the right place and price is the most important factor that they consider. If you see that the number of abandoned carts is increasing then you can contact those customers with the discounted offers or with freebies to proceed with their shopping. You can do this with the email marketing campaign and this process is known as remarketing. You can close many orders this way and increase your revenue. Here you can approach any marketing agency Melbourne to get this activity done.
Upselling always works
Have you ever noticed the multiple suggestions or combos that you get after adding the particular product to the cart? This activity is known as upselling where the company recommends another set of products along with the current one before completing the purchase. According to the recent report, there was a hike of 35% in the revenue of an eCommerce portal when it started the upselling activity.
Get associated with Affiliates
Affiliate Marketing is known to be the most trending alternative in selling online products. Here the procedure is very simple. All you need to do is to look for the affiliates who are ready to promote on their platforms. If their subscribers or audience buys any of your product through the affiliate recommendation then you would need to pay a small fee to the affiliate. Some portals and websites offer you a network of affiliates to choose from. Make sure to do your right research and choose the right affiliate depending upon the products that you wish to sell. Apart from this, you can go through the pricing structure as well to avoid further disputes with the affiliates.
Take the advantage of Social Media
Social Media has shown its magic in various industries especially the eCommerce one. Social Media consists of various platforms such as Facebook, Instagram, YouTube, Twitter, and more. You can choose the platform depending upon the products or services that you have. It was observed in the research that Facebook Ads were beneficial to fetch the additional revenue of 35% in the overall sales. Promoting your eCommerce business on social media would certainly help you to reach a wider audience in a short span.
Show your creativity
People love to buy what they find attractive. Hence make sure to work on your product presentations while promoting them on social media and other platforms. You can start posting the eye-pleasing creatives on Instagram of your products. Facebook offers a facility for displaying your products creatively through the online store. You can use this Facebook store app to sell your products to your customers. Try to collect more reviews from your customers and share them on your social media handles to increase your trustworthiness.