Expanding your business into new territories is one thing, but honing and crafting the right content to grab the attention of customers in that region is another thing entirely.
Whether you’re looking to localize your website or just keep your social media posts culturally sensitive and on point, localizing your business content can be challenging.
Below are 5 tips for making your localized content relevant, concise, and conversion-driven.
Make a Strategy
Before you localize your business content, take some time to map out exactly what it is that you want to achieve. When changing content to suit the regions you’re targeting it’s easy to forget the fundamentals of what your marketing strategy is, so keep this blueprint to hand at all times.
Not only will a solid strategy keep your localized content focused on your overall goal, but it’ll also help you to stay mindful of cultural barriers, and potential issues with content and definitions of certain words across the world.
Work with Others in Your Target Regions
It’s not enough to plan out ways around cultural barriers, you’ll also need to collaborate with people native to those territories you’re looking to expand into.
Not only will working alongside local marketing groups, influencers and translators keep you on the right path to expansion, but it’ll also give your brand that legitimacy and integrity that local customers will associate with the people you work with.
Make Your Content and Images Work in Tandem
Good localized content can be completely undone with just one poorly placed image. We are prone to stay tuned in to what we assume are universally understood images that denote happiness, success, or perhaps even famous monuments we think everyone will associate with awe or inspiration.
Take the time to look outside of your own point of view, and complement images and content to keep your content region-specific.
Create Individual Social Media Profiles for Your Business Content
If you’re serious about implementing a long-term expansion plan into a foreign market, this will be an essential component of establishing your business there.
Content that merely feels like an afterthought and isn’t cultivated to fit that specific region will fail to grab peoples’ attention. An individual social media presence shows that your brand is a global business with many facets and branches that communicate to the individual while maintaining a worldwide presence.
Don’t Simply Translate, Copy and Paste
The world has changed, technology has improved, and consumers are smarter. The copy and paste approach to business content just isn’t going to cut it anymore.
Google translate can’t give your content the nuances it needs to convert customers across the globe. Content that’s well-researched and planned accordingly will resonate with consumers, and develop brand trust for your business within that territory, which will, in turn, develop into customer loyalty and conversions.
To effectively penetrate new territories with content that’s localized, strategized, and conversion-focused, be sure to work alongside a globally recognized translation service that’s professional and experienced enough to guide your business into exciting new markets with ease.