Car sticker marketing can help you drive your brand message home cheaper, faster, farther, and wider.
For instance, with bumper stickers, you can create awareness and generate interest and conversations around your products or services while stuck in traffic, dashing across town, covering the interstate, or even sitting in the parking lot.
However, successful car sticker marketing campaigns go beyond just printing or producing vinyl, magnetic, decal, or digital display stickers.
In this post, we’ll discuss
-what car sticker marketing is
-types of car stickers
-car sticker regulations
-benefits of car sticker marketing
-important sticker marketing statistics
and highlight five (5) essentials for successful car sticker marketing campaigns.
WHAT IS CAR STICKER MARKETING?
Car sticker marketing is the deliberate display and use of car stickers to market products or services.
For centuries, stickers in one form or another have been used by merchants, politicians, churches, lawyers, businesses, organizations, institutions, sports teams, fan clubs, etc, to promote causes or market products and services.
Car sticker marketing should be part of your marketing mix because after the lockdown people will still drive daily to school, work, church, mosque, supermarket, cinema, gym, etc.
8 POPULAR TYPES OF CAR STICKERS
Car stickers that can be used in car sticker marketing come in all forms, shapes, and sizes including:
- Vinyl (Reflective, Clear, White, Glow in the Dark)
- Magnetic strips
- Perforated films
- Clings (Clear, White)
- Permanent Adhesive,
- Digital display stickers, etc.
Depending on your surface and needs you can choose any of the above sticker types and expect to get between six (6) months to five (5) years of use.
This is a cost-effective way to market your business.
And here are
10 QUALITIES OF A GOOD CAR STICKER
When planning on car sticker marketing, your choice of sticker can make a huge difference. PET stickers are often preferred over BOPP stickers.
You can also use die-cut stickers to create highly customized stickers.
A good car sticker should be
- thermally stable,
- applicable to different surfaces, and
- should leave no adhesive residue
CAR STICKER REGULATIONS
Car sticker regulations vary from state to state in the US and other places. Some laws prohibit their display on the windshield or on any window that can block driver or passengers view.
It is important to study your local car sticker regulations so that your car sticker marketing campaigns don’t drive you into a collision course with the law. In general, bumper stickers are legal and widely used.
BENEFITS OF CAR STICKER MARKETING
Whether you’re a dropshipper, retailer, photographer, freelancer, doctor, dentist, lawyer, carpenter, tutor, etc, car sticker marketing can boost your business because it
- is cost-effective
- is far-reaching
- creates brand awareness
- gives brand visibility
- builds brand recognition
- aids brand recall
- generates interest, curiosity
- brings leads
- starts conversations in traffic and creates word of mouth
- boosts local marketing, etc.
SOME IMPORTANT STICKER MARKETING FACTS AND STATS
- European merchants in the 1880s were known to “stick” labels to their products
- By the 1900s, sticker-specific paste was produced and used on stamps, etc.
- January 13th is National Sticker Day which began in 2015
- Reddit’s success is directly linked to its $500 sticker marketing campaign
- The “I Voted” sticker is hugely popular among millions of American voters
- Cillit Bang saw a massive 337% sales lift via their coin sticker marketing campaign
5 ESSENTIALS FOR SUCCESSFUL CAR STICKER MARKETING
Branding is a key differentiator in today’s saturated marketplace. Competitors are continuously battling to win shrinking customer attention (within 0 to 8 seconds) or risk losing the sale.
Proper branding helps brands stand out and get seen. So, how do you make your brand stickers stick out from the gazillion other car stickers your (potential) customers encounter daily?
It all boils down to design and can be achieved by incorporating your brand assets like company name, tagline or slogan, unique value proposition, font, logo, colors, mascot, etc, into your car sticker design. These will aid brand recognition and recall, which are essential for successful car sticker marketing.
So, you’ve executed #1 above and now have their attention, what’s next? Your MESSAGE. Here’s where you detail your product, service, or offer. It is at the heart of your car sticker marketing campaign.
It’s a shame to court the attention of the hottest girl on campus for years, finally, get it and have absolutely nothing (relevant) to say. That’s how customers feel when your message is a miss.
With car stickers, you may have only a few seconds to get your message across, except you’re stuck in traffic for hours. For successful car sticker marketing, ensure your message is short, sharp, succinct, and sizeable enough to read from a distance. A good copywriter can be of great help.
- CONTACT INFORMATION
Okay, so you finally won her attention and wowed her with your message in #2 above. Now what? Her CONTACT. This is the first rule of lead acquisition. Some potential customers may only see that car, truck or bumper sticker once in their lifetime (especially if they’re visiting).
By displaying your contact information you make it easier for them to get in touch.
- Website (they can check you out right away if stuck in traffic),
- Social media handles (see some current and interesting social media trends),
- Email ID (they may have a quick question),
- Phone number (they may want to call).
With your contact information clearly displayed, you can begin a lifelong relationship with a customer that may yield high lifetime value after they get in touch.
Now you’ve implemented #1 – #3 above, what next? You’ll need to include a call-to-action (CTA), a what-next-to-do. She/they may be so into you but have no clue what next to do.
Remember you don’t have their contact yet, so your car sticker must tell them what next to do. It could be a simple call-to-action like “CALL NOW”, “VISIT”, “EMAIL” or “FOLLOW @…” This is important for successful car sticker marketing.
By taking them online via your CTA, you can carry on the conversation, cement the relationship, nudge them further down your sales pipeline, and hopefully convert them into paying customers.
Now they’ve got in touch and closed the sale, but how do you know where the sales originated from? Is it from your mobile SMS campaign, your email blast, your website, or social media?
Some customers may call and let you know straight away that they saw your car stickers somewhere around town then decided to call, text or email. Others may not.
The best way to measure the success (or ROI) of your car sticker marketing campaign is to ask the question, “how did you hear about us?” This is important in assessing the general performance of your different marketing channels.
This way you can also tell exactly how many conversions are directly attributable to your car sticker marketing campaigns.
Car sticker marketing is a proven offline marketing method worth including in your core marketing strategy. Remember to implement these five (5) tips and keep your car stickers content short, sharp, succinct, and sizeable.
If customers love your company car stickers, collect and display them, you can expect to get real word of mouth mileage because 90% of customers absolutely trust word of mouth.
Use the comment section to let us know if you have used or plan to use car sticker marketing driving forward.
Amos Onwukwe is an AWAI trained Business and Ecommerce Copywriter and content marketer. When not writing, he’s thinking of writing or making music. He’s been featured in Huffington Post, Dumb Little Man, Ecommerce Nation, Fleximize, Understanding Ecommerce, Result First, Floship, GrowMap, Self Growth, among others.
You can connect with him on
LinkedIn: Amos Onwukwe.