Using billboards for advertising can draw a lot of attention to your business. If you don’t know the best locations to place billboards in Phoenix, you may end up reaching the wrong audience or no audience at all! Knowing where to place your ads is just as important as what appears on them. With the right know-how, you’ll have your billboards catching everyone’s eye in no time.
Looking For Visibility
Of course, you want your billboard to be seen. Most signage is placed in areas of high traffic, either alongside highways or around bustling city streets. Just because a spot can fit a billboard doesn’t mean it’s going to give you quality advertising. You’ll want to investigate the spot to see how visible your billboard actually is.
When picking locations for your billboards in Phoenix, see how they look at different times of the day. Glaring light from sunrises and sunsets can dramatically reduce your sign’s visibility at the most crucial times. The billboard’s alignment is also key. Not all signs are placed to provide the most ideal viewing angle, which can severely limit your advertising reach.
High “Traffic” areas
Everyone expects to see billboards on the highway. It’s a great location for grabbing motorists’ attention, especially during rush hour. While a car-based captive audience is one way to take advantage of higher-traffic areas, it often pays to think outside of your lane. Consider locations just off the highway at frequently used on and off-ramps, or busy intersections where a lot of stop-and-go will have wandering eyes resting on your ads.
Think about walkers and cyclists when placing ads, too. Billboards in Phoenix don’t have to be aimed solely at drivers. If your business sells workout equipment and gear, promoting your wares in a jogger’s line of sight may be just the thing to bring them into your store. Signage around high-traffic areas is also great for restaurants looking to tempt hungry travelers for a quick lunch on the go.
Don’t Underestimate Universities
Depending on your target demographic, placing billboards near local schools will definitely draw a lot of attention to your brand. Marketing to college-aged students will help get your brand recognized by a demographic that is just beginning to hit its earning potential. By choosing a billboard on campus or near a university, you can reach out to that market in several ways, including:
- Authenticity: Being straightforward with your advertising helps build trust, something that the generation currently in college greatly respects.
- Mobile-Friendly: Smartphones are as ubiquitous as sneakers, and connecting the mobile experience with your billboards is a great way to tap into that omnipresence.
- Social Networking: Digital billboards in Phoenix can be updated frequently, allowing your business to use services such as Instagram and TikTok to make a huge impact.
- Make a Difference: A company’s social responsibility is a high-value topic for college-aged consumers and showing how your business impacts its socio-political environment can increase its credibility.
College campuses are perfect for turning the heads of parents and professionals as well since universities are hubs of activity during sporting events and celebrations throughout the year.
Going Mobile
No one says you have to pick a billboard that stays in one place! Transit advertising allows businesses to get a marketing foothold all over the city. The sides of buses are very similar in size to roadside signs, and unlike their static counterparts, they attract attention wherever they go. Constant stops and starts combined with some clever imaging can transform local public transportation into your own marketing machine!
Commercializing the Commercial District
Your business isn’t the only one in town, but if you play your cards right it will be the one every other marketing department sees. If you’ve got a brand that markets to white-collar workers, finding a spot near office buildings will get you extra attention from that audience. Their clients are going to spot your advertising, too, giving you a foot in the door with potential customers that may already be shopping around in your industry.
More commercial and tourist areas such as hotels and shopping centers are the cream of the crop for billboards. Potential clients are already in a buying mood, and your ad will help influence them in the ways they spend their hard-earned cash. While there will doubtless be some stiff competition, having billboards in Phoenix commercial areas gives your business an opportunity to really stand out from your rivals.
Location, Location, Location
No matter what you’re trying to advertise, your billboard simply won’t be effective if it can’t be seen. Even the most beautiful or clever sign will feel like a waste of your marketing budget if you get no traction from a billboard campaign. Choosing a spot to place your advertising can be difficult, but knowing your target audience and checking out the location yourself will help you place it where your billboard will do the most good.
