During the holiday season, sales burst like you never expected. A majority of these came from anonymous first-time buyers. But afterward, the trend went down as nothing happened. Avoid the sudden surge of demand, then lose them in time. Make a move by following these tips to turn seasonal buyers into loyal customers.
Build A Connection With Your Customers
Get to know about your customers. Converse with them and always remember their names. It seems like a tiny detail, but it leaves clients an impression that you care. Also, make buyers feel extra special by sending simple notes and greetings.
Send a Thank You note
One of the best ways to turn seasonal buyers into loyal customers is by appreciating them. It is genuinely effective and lures them back to your store.
Typically, first-time buyers forget you quickly. Don’t let it happen. Instead, send a thank you card. Make sure it indicates how grateful you are for their purchase. It is just a humble gesture, but it leaves an excellent remark on your seasonal buyer’s mind. That’s why they will choose your store for the next purchase.
Send Birthday and Holiday Greetings
Customer loyalty mostly came from the feeling of being valued. Remember them during special occasions. It can be on birthdays, Christmas, New Year, or Thanksgiving that brings a good impact.
Most retailers send out birthday emails and attach discounts along with them. Some do it as well before the holidays. It gives buyers ample time to look through your shop. At the same time, enjoy the perks of becoming a loyal customer.
Creating a connection with shoppers can happen anytime. It can be during their shopping time or after they make a purchase. What matters is that you communicate with them. In addition, remember them during special days.
Provide The Best Service
Any customer stays in their preferred store based on experience. So on top of the quality products, here are other factors to consider.
Customer Service
An excellent customer service motivates clients to stay with you. If they need assistance, a quick response is greatly appreciated. Always be ready to answer their queries. It shows how knowledgeable you are about your items.
Return and Exchange Policies
Most buyers today look for the return and exchange policy. If there’s any discrepancy in the item, they seek for replacement. So, it is best to indicate how it works in your shop. It keeps prospective clients from doubting your brand and reputation.
Delivery Service
A lot of buyers seek delivery options. Some prefer a specific courier, while others look into the delivery fee. Always have detailed information about the delivery options. Having selections turn seasonal buyers into loyal customers.
Never jeopardize your client’s first-time buying experience. Or else it will slim the chance of them returning. It might even result in bad-mouthing. So avoid it at all costs.
Create A Customer Loyalty Program
Gain trust from first-time buyers through promotions. Although discounts and offers work best, not all convert into loyal patrons. So, create a customer loyalty program and make them stick to your brand.
Coupons and Discounts
These two are effective ways to turn seasonal buyers into loyal customers. Offer them a coupon or a free item after making 3 to 5 purchases—base the freebies on the total price they bought. Discounts do their magic as well. For example, it entices buyers to add more items to avail of fantastic markdown. Or you can place an additional item on top of a particular amount.
Card-Based Loyalty Offers
Nowadays, the use of credit cards when purchasing offers various perks. For example, it allows you to be part of the store’s customer rewards programs. So, grab the opportunity when clients use it to shop. First, offer outstanding deals like cash back or earn points. Then, let them redeem afterward. Whichever it is, for sure, a buyer will have benefits from your shop and their credit card as well.
Loyalty programs indeed hold a lot of benefits. It almost has no cons since you increase your sales in the long run. Moreover, a consumer feels valued as they receive more perks instead of the volume of messages.
Nevertheless, make sure to differentiate the advantages of being member-only to the community. First, it encourages them to become repeat buyers. Then, sign-up for the loyalty programs.
Easy Customer Loyalty
Building a loyalty program for customers is an easy task. However, making them stay requires effort. So keep in mind the following to lift your burden.
Save Consumer Data
Make the clients’ life easier by storing data together with the records of their history of purchases. This way, they don’t have to browse the entire shop just to look for the previous items. Also, categorize the product views based on recent searches. It sounds simple on your end, but it is a life-saver on the consumer’s side. It lessens the hassle and shows that you value their time. Thus, it turns seasonal buyers into loyal customers.
Utilize Automation
Another factor in easing loyalty is by applying automation. Make everything accessible to consumers with just a tap on their device. If they need further assistance, provide a customer service representative. Ensure that there are enough security features. At the same time, reduce the process of repeating themselves about the difficulty they encounter. This way, it makes your seasonal buyers feel that you understand how they truly feel. Therefore, trusting you more on future purchases.
Share Customer Reviews and Feedbacks
Buyers always do their research. It’s not just about the product per se, but with previous customers’ experience.
Realistic Feedback
Most people look into online stores and marketplaces. With the vast options available, it’s complicated for customers to build trust instantly. But with the presence of reviews, everything will fall into place.
Encourage customers to post a positive experience in your store. Make sure the reviews are realistic so it won’t sound fake or forced after all. Customer-generated stories market a product effectively. Thus, it helps turn seasonal buyers into loyal customers.
Converting seasonal buyers into loyal customers is not that hard. Put these top 5 tips into your heart. Indeed, you will earn their trust more. In addition, pair up an online business with a trusted fulfillment center that offers expedited shipping. It makes life easy as a merchant. It serves as a cloud-based order fulfillment suitable for B2C and B2B online retailers. Also, it ensures clients that the items are safe and secure upon delivery. Thus, it creates a positive impact in turning seasonal buyers into loyal customers.
