An astounding 90% of people who watch videos on their smartphones are likely to share it with their network. Given that most people open emails through their mobile devices, including videos in your emails is a good idea. Sometimes a short video can adequately explain something that requires a series of blog posts.
A video can effectively communicate content in a shorter time and improve your prospects’ overall brand experience. Make a video and make it a part of your app promotion strategy, as it will drive up app downloads and improve your prospects’ overall experience. Both of which are key in encouraging a buying decision with your brand.
While research shows that there are plenty of reasons why you should include a newsletter and share your blog posts with your email marketing campaign, sometimes a visual like a video can add to the mix. An email marketing campaign is an opportunity for your brand to showcase details about your brand and to keep your customers updated about your latest products and services.
In this process, you gain a continual connection with your customers and prospects. Adding video to this content mix will keep your readers engaged and give your brand the required freshness. You could add a video link to your email signature, the word video on your subject line, directly embed a video, or add a link to your text.
These are 4 ways to use video in email marketing campaigns. Here is an in-depth guide on how you can successfully use these video integration options in your email marketing campaign.
Add “video” in your subject line
What you include in the subject line can genuinely make or break your email marketing campaign’s efforts. The email subject line is arguably an essential part of your email content and acts as the gateway to your email. This line can significantly influence your open rate. Statistics show that including the word video can drive up open rates by 7-13 percent.
Do not hesitate to inform your readers about the video you have included in your email content. After crafting the perfect video, you want to make sure people who subscribe to your email content are well aware of the email content’s integration. The simple mention of the word video will notify your readers about the content in your email, which is the purpose of your subject line, to begin with.
So, do not hesitate to highlight the video you choose to integrate with your email marketing campaign in your subject line.
Add your video to the email signature
An email signature is something that is a part of all of your emails. It can also showcase all new things your brand is building, along with being a digital business card. A video is proven to be a great way to promote new parts of your brand, and it is also a great way to build on your existing products and services.
Creating a personal email signature will allow your brand to include elements like banners and buttons. These banners and buttons can be edited and incorporate the latest call to actions or CTAs of your brand. Including a video in the form of a banner or a link will allow your readers to explore your video after reading your content.
For example, you can describe the video’s nature in the text and build up the information and trigger a click through at your email signature by piquing your readers’ interest. Add a video to your email signature to keep your readers engaged.
Add a link to a video in text
Sometimes you do not need to wait until the end of your email content to showcase your video. A simple way to share your video content is to include it in the text of your email, nothing special. Creating a banner and adding a video link to the banner is another way to make the video link a part text and stand out. For example, a banner is a perfect place to promote your videos at the bottom of your email. You could also share it with a social media icon.
If you have uploaded your video on Youtube, you can add a link with your Youtube channel to the icon in your email signature. You could add a youtube link somewhere in the email text as well. Carefully assess your message and put your video link somewhere in the email text or email signature text. Just be mindful and make sure you add a link to your video somewhere in the text once in a while to keep your customers hooked.
Directly embedded videos
Embedding a video is another effective way to integrate a video in your email marketing campaigns. Given that the motivation behind embedding a video is to create an improved end-user experience and to improve the open rate statistics of your emails, consider directly embedded videos.
Embedding videos are a great way to drive up engagement rates and ultimately help with prospects’ buying decisions. Many brands are using HTML email designs today, and embedding video links in these emails is relatively easy and yield desired results. Other exciting video embedding options include adding a compelling thumbnail image to your video and using animated GIFs.
Both of these embedding options are a great way to highlight your video content while you embed the link in your email text. Your readers will see your content without having to click, and it will encourage them to click through and continue viewing the content. Just make sure you keep your file size in check to avoid email bounce back and ending up in the spam folder.
With the increase in devices and content consistently available at our fingertips, we require constant stimulation to continue to be engaged. Video content in email marketing is a great way to break from the mundane and regain that freshness in your brand’s efforts.
Regardless of the email marketing integration option you choose, video marketing is an excellent integration in your email marketing efforts. It will keep your customers and prospects engaged and help improve your bottom line.