Guest posting is a perfect way to raise brand awareness and get more traffic and leads to your business site. The best way to achieve all those goals is to build a backlink profile with the help of engaging publications posted on other sources.
Many blog owners monetize their sources by publishing guest posts close to their focus niche. Some offer such an opportunity for free. Your job is to find websites with high ratings and a topic connected to yours. Thus, you’ll get the audience interested in what you do on the website, which means more leads and more conversions!
But how to achieve great results with such publications?
There are 3 things to do to make sure the piece is working for you!
1. Incorporate Backlinks Properly
According to iqvis.com, guest posting is one of the most beneficial ways to get high-quality backlinks for your website. But this method will only work if you include them in the right places on the page.
First of all, ask the blogger you cooperate with if they don’t mind you adding a link to your business website in the publication. If everything is fine till this point, here are some ideas as to how to incorporate the backlink properly:
- An expert opinion.
“According to Company_Name, backlinks are still one of the deciding ranking factors for Google”. Or something similar connected to your niche. This will show your business as an authority as people are referring to its representatives and their statements.
- An option.
If there’s a list of useful tools, for example, and your company is developing digital tools for page rank analysis, include it on the list. It will look like a genuine recommendation, placing your business in one line with leaders.
- A contributor or an author.
Include the link at the beginning or at the end of the article stating that your company contributed to this post.
- A relevant mention.
Include a backlink with an anchor where it’s relevant. For example, if you own SEO service, you can include the link in the middle of the article where you write about the importance of SEO support for new companies.
- A recommended post.
You can also add the link as a post recommendation for further reading. Many interested visitors will gladly follow through, clicking on the link and finding out more about your company and how it can help.
The key to all these methods is to create a native advertisement. This means that it shouldn’t look like an ad but rather an honest recommendation.
Include guest blogging into your backlink strategy to get the best results. Any business can benefit from it because there are informational sources about any industry. Whether you sell flower arrangements or welding accessories, there are blogs that write about your niche.
TOP lists, recommendations, business introductions, expert opinions, etc. will fit such sources perfectly.
2. Incorporate SEO Tactics
To make sure your guest post ranks well and shows up every time people search for the relevant info, you need to use keywords. There are many intricacies to this method, including:
- Proper choice.
Your keyword list should consist mostly of medium-competition, not too general phrases. If you use a lot of simple, very competitive KWs, your article will be lost.
- Proper length.
For blog posts, long-tail keywords work the best. These are longer phrases or whole questions that match the ones people write as search queries.
You should use digital tools or cooperate with SEO services to make sure the KWs of your choice will work for the business.
Don’t insert too many key phrases in your posts. It’s not about quantity anymore.
3. Write Engaging Guest Posts
Of course, a beautifully inserted link and great keywords in a poorly written article won’t do their job well. Here are some recommendations that will help you write a great guest post:
- Follow blogger guidelines.
When arranging a guest blogging opportunity, you will receive a list of guidelines from the website or blog owner you’re working with. Make sure to follow those rules for the article to be definitely published.
- Make a difference.
Don’t write regular posts you see everywhere. Try a different approach that will help you stand out and draw visitors’ attention.
- Make it high-quality.
Quality is even more important than all the optimization. Focus on making the article valuable to interested readers if you want to increase traffic.
These three actions will help your traffic skyrocket. There’s more to this tactic of course: choosing proper websites to post backlinks on, analyzing your point A and goals, etc. However, when it comes to writing the publications, don’t forget to insert a backlink wisely, use keywords, and write engaging pieces that people will want to read till the end.