Standing out from the crowd by showcasing your unique set of skills has never been so important — and challenging — as during the coronavirus pandemic. With millions of people around the world suddenly losing jobs or being furloughed, the supply-demand dynamics of the workplace have never been so out of sync.
More people than ever are looking for a new job, and often struggling to find one. Companies that are hiring, are now having to browse through hundreds, if not thousands, more candidates when in the past it would have been a dozen.
In this ever-changing scenario, building your personal brand is crucial if you want to succeed. How can you do this? Just read our guide to discover some great tips and tricks.
Go Digital or Go Home
Let’s begin by perhaps stating the obvious: the first step to building a successful personal brand is to embrace and use digital tools. The most popular, and effective, are of course social media platforms (especially LinkedIn, Facebook, and Instagram) but you’re also going to want to build a beautiful and informative website and maybe even a blog.
And while the potential of digital tools is huge, remember to focus on just a couple of channels, to begin with. Doing this will enable you to select your niche and avoid any feelings of overwhelm that are quite common at the start of your personal branding journey.
Discover What Makes You Unique (and Showcase It)
However great you think you are at doing what you do, you’ve got to remember that you’re never going the be the only person in the world who does that. So, stop for a second and think.
what makes you particularly skilled at your profession? What unique value do you bring to other people? Why should others hire you as opposed to someone else who does exactly the same as you do?
Create Compelling Content
Once you have got the previous steps all figured out, you’re going to need to start putting yourself out there. How? By creating some awesome, interesting, and relevant content for your audience.
This can be very useful both to help you promote your products and services, as well as allow you to engage with your audience. Ultimately, you want your brand to be memorable, relatable, and loved, and one of the best ways to achieve this is by delivering compelling content.
And if you really want to go the extra mile, why not consider joining forces with an influencer? The Izea platform can be a great tool for this.
Ready to Start Building Your Very Own Personal Brand?
Creating your own personal brand is a great and effective way to promote your unique skillset, showcase your products, and be successful at what you do.
If you follow our easy, but clever, tips, then you’ll be well on your way to building a brand that makes you memorable, relatable, and loved by your audience.
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