There is a whole range of affordable ways to advertise your business in this day and age. Some might be considered as more traditional methods that have been around since the beginning of time, such as billboard signs or TV advertisements, whereas others will provide immediate results but might not have quite the same longevity, such as SEO-optimized web pages or online viral videos.
However, one thing that both types of advertising have in common is that they often use audio Branding. In other words, soundtracks for your billboards and jingles for your advertisements. But why should you consider branding your business with music?
1. Audio Branding is affordable
Maybe not free, but affordable. An affordable way to promote yourself via affordable bespoke music for business is something every business should consider, and there are tons of affordable ways to do it. If you’re bringing in contract labor for your music production, consider splitting the cost between you and them.
2. Branding yourself through audio is simple
You don’t need an expensive studio or hundreds of thousands of dollars; it takes a few minutes.
3. It’s effective
Did you know that four out of five consumers are more likely to purchase from brands they recognize? Even if you’re just starting, your brand of music is already working for you.
4. It helps protect your business
Your logo and brand are important to your business’s success, but they can also help protect it. Using copyrighted audio means you could be at risk of violating the copyright law, so use affordable stock audio or custom work whenever possible, and keep records of who worked on the project if there are ever any issues.
5. Audio Branding boosts SEO
Did you know that search engine algorithms reward sites with rich media? Think about how many video entries Google typically returns along with its results; now imagine how many more would jump if all those results had both images AND sound attached to them!
6. It’s perfect for social media
One of the most important aspects of social media marketing is having a strong visual element, but because Facebook, Twitter, and others are always adding new restrictions on what you can attach, affordable bespoke music for business might be the best way to promote yourself online.
7. It adapts to any platform
You don’t need custom software or hardware to take advantage; affordable audio branding works perfectly with PC, Mac, Android, and iOS devices.
8. It reaches niche markets
An affordable audio logo can be attached to any media, which means it won’t just impact your website or social media outlets, but anything you release online. This lets you reach niche audiences who might not hear about your company.
9. Audio Branding boosts offline marketing
You know what kind of impression video and images make on potential customers; now think how much stronger than impact could be if all those visuals were accompanied by affordable bespoke music for business.
Audio Branding is affordable, simple, effective, protects your business, and boosts SEO. It adapts to any platform and reaches niche markets —and it even enhances offline marketing.