Marketing SAAS is not easy. It needs various content developments throughout the buying cycle. Software as a service (SaaS) is a highly competitive market. The competition is continuously evolving, so too have buyer expectations. Artificial intelligence (AI) developments have given various means to market products better. SAAS companies that use the technology will out-market and outperform their competitors.
One such technology is the Text-to-Speech generator. As the name suggests, it is an AI-based device that converts text as an input to audible output.
In this blog, we will discuss what exactly makes text to speech so effective and how you can grow your SAAS business by using text to speech generators.
Requirements
From feature explanation to user experience, a lot of content should be created in order to run the highly competitive market. Successful SAAS businesses have experimented with every type of content format known to man, including articles, blogs, podcasts, and videos, which are the most crucial content requirements for marketing SAAS business
1. Product
Technical products and services always need more extensive explanations and instructions than standard offerings. Hence, videos are extensively used in SAAS businesses. Using feature videos, you can have step-by-step explanations of how your software works. Moreover, a website is 53 times more likely to reach the front page of Google if it includes a video. (Insivia).
2. The podcast and audible content
Podcasts and audible blogs allow you to reach a larger and more diverse audience. According to Statista, brands’ spending on audio marketing jumped from $1.1 billion in 2016 to $3.09 billion in 2020. You cannot expect potential customers of B2B to have as much time available to read content and updates as D2C. Hence, you need to make it more accessible. Moreover, 55% of the US population listens to podcasts every day. Hence, podcasting and audio blogging are must-haves for SAAS businesses
3. FAQs in video and audio format
Increasing competition makes it harder to create an impact on consumers’ minds. Consequently, SaaS firms must experiment with new and inventive strategies. There is a shift in the expectations of people from content. People spend 2.6 times more time on pages containing videos than on ones without. Therefore, by using an audible option in the FAQ, you are offering users another channel to learn more about your company, whilst also psychologically improving the credibility of your answers.
4. Branding
Having a strong, consistent brand voice helps audiences identify your brand among the myriad brands on the internet. A “voice” makes an emotional connection, and customers get attached easily as it is relatable on a human level. According to Leicester University research, firms that match their music to their branding are 96% more likely to be remembered. Therefore you need a brand voice.
Each of the abovementioned strategies can elevate your branding and marketing. But, is it easy to achieve for every brand? Now let us discuss the barriers that are faced by SAAS businesses, followed by how a text-to-speech generator can add so much value to your company.
Problems
Implementing the right strategies is challenging. Even the right plan, with the wrong approach, can make things worse. Because the process can be as simple and as hectic as you make it.
From creating a short feature video to creating a podcast series, everything involves financial and logistical complexities. This may lead to two major issues in SAAS business, turnaround time and budget. In fact, many SAAS businesses, with limited budgets, struggle to market a capable software, lacking marketing in terms of awareness and client acquisition.
To create audio and video content, you may need a voice artist. They charge high. Moreover, It is difficult to edit the voice unless you have AI software. If you want to create a brand voice, the artist should work with you throughout the existence of your brand. This can be a very risky step to take, in terms of scalability and credibility.
So, in order to make the most of what we have, we must invest in the right technologies. Text-to-speech software is one such piece of software that every SAAS company should invest in to reduce content production costs and easily create the necessary video and audio content at every stage of the buying cycle. Let’s learn how.
The solution: a Text to Speech generator
The Text to speech generator brings the automation you need. In interactive marketing developments, what you need are advanced features, consistency, and time.
- Feature videos, FAQs, and audio blogging: Text to Speech generator is the most efficient tool for giving sound to your video. You can generate audio versions of multiple languages with a good text-to-speech generator, which can easily increase your target audience. FAQs and blogs can be used simply as input and audio are generated in no time. Moreover, you get additional features such as grammar assistance in the highly rated text-to-speech generators.
- You can scale audio and visual content marketing without the burden of a budget. Take the case when you have to create a podcast or video for a UK audience, being a country based out of India. In this case, you can simply take a voice recording of the artist with the desired accent and prepare the audio for the entire content. If not, you can also choose from the myriad accents available in good text-to-speech generators.
- Brand voice: Relying on a human voice for the entire existence of your brand is simply not feasible. The smart way is to choose a suitable AI voice that can limitlessly speak for you.
- Turnaround time and cost: AI voice generators do not require any special editing tools, microphones, or sound rooms. Many voice generators are online and do not require any installation. You can generate feature videos and provide resources to clients with video and audio content quickly and easily. It enables you to produce and edit a large amount of audio content in a short period of time.
Conclusion
The core of SaaS is the sale of a product. This, however, is only half of the tale. When SaaS consumers select providers, one of the most important factors they examine is support quality and awareness. It is critical to present your product and its features in the most user-friendly manner possible.
This implies the need for an AI voice generator in SaaS marketing.
SaaS consumers conduct the majority of their product and service research online, making content an essential component of efficient SaaS marketing. A successful SaaS content marketing strategy must have an AI voice generator that streamlines the production of audible and visual content.
