Business Intelligence or BI is one of the most sought-after career fields that require professionals to organize business data for easy access and analyses. The various tools and technologies of Business Intelligence allow professionals to extract useful information from the given data and make informed business decisions that will help their business grow.
Tableau is one of the most popular BI tools that support data visualization which allows professionals to present the extracted data to the other members of the company in a comprehensive manner. It is among the fastest-growing tools for data visualization that is extremely popular in most BI companies. This is rapidly increasing the demand for Tableau professionals. To learn these tools and pursue a career in Tableau, sign up for a Tableau certification today!
Now, you will read about some of the reasons why Tableau has gained a tremendous amount of popularity across the BI industry.
5 Major Reasons Why Tableau is the Best BI Tool
Tableau is comparatively used more frequently than other BI tools as it allows companies to analyze their business data quickly and helps in creating worksheets, dashboards, and other types of visualizations. Moreover, it also helps in generating visualizations that offer actionable information that helps improve business efficiency. Also, the products of Tableau always run on virtualized environments, once they are configured using the right operating system and hardware.
Without further ado, let’s take a look at the various reasons why Tableau is considered to be the best and most popular Business Intelligence tool in the industry.
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Pulls and Prepares Data Quickly
The business reports generated have one aim, to allow stakeholders to make accurate business decisions. It is necessary for these stakeholders to put their trust in the creator that generates the report and presents it. Manually, it may consume a large amount of time and have mistakes to pull, prepare, and combine the data. However, with the preparation tools and built-in connections of Tableau, professionals can get the business data quickly and in an understandable format. It saves a lot of time for the Business Analysts who can now spend more time analyzing this data and finding patterns.
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Flexibility
Often, the reporting tools need professionals to have a layout in mind before they try to build their dashboards and visualizations. This makes the starting process of data exploration a slow series of hits and trials. Tableau, on the other hand, offers a drag-and-drop feature that allows BI professionals to try new designs and ideas, make instant changes, and build a creative interface. Tableau offers the option of exploring and creating visualizations for dashboards that offer important and useful information to the members of the organization.
Rather than focusing on the technical details and wasting time, BI professionals can use the time effectively to gain insights into the data through the user-friendly and intuitive interface of Tableau. They can try out new and different measures and dimensions, drill into outliers, create filters for groups, and more by easily using Tableau’s drag-and-drop feature. Moreover, it also provides features like trend analysis and clustering which make the process of finding trends and patterns easier.
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Segmentation and Interactivity
Tableaus features make it possible for stakeholders to customize and connect with the presented dashboards. With the help of Tableau features, company stakeholders become capable of segmenting the dashboard alone to the brand or the area they manage while also being able to figure out the details and performance of the other areas and brands. This is possible because the filters allow single dashboards to be used for various use cases.
This tool also allows individuals to change the range of data to the one required and analyze the data of a particular time frame to find out how it affected their business. Moreover, it is flexible to shift between the date granularities to get details on a weekly quarterly, or yearly basis.
Further, there are several ways in which professionals can interact with the dashboard in Tableau. By clicking on one of the categories present in a chart, they can filter the other charts present in the dashboard.
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Ability to Share Latest Dashboards Updates
The dashboards are usually shared via email in the form of PDF files. This can make it difficult to search for old versions and dashboards for comparison as it would require professionals to search through piles of files or emails. This is where a product called Tableau Server comes into the picture. This server is a central repository that hosts all the dashboards of the company. Moreover, professionals can also use it to automatically share dashboards to the company stakeholders, and it enables stakeholders to create views, make changes in the browser, and add comments.
Moreover, the dashboards in Tableau can embed the login credentials of the organization’s data sources which will allow it to pull the latest data set and information to the company’s dashboard as per a schedule. Besides, professionals do not need to rebuild the dashboards, they just need to set them and allow the Tableau Server to update them.
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Regular Improvements
Tableau has a community comprising numerous intelligent and expert individuals that aim to teach this tool. Moreover, Tableau is one of the only tools that is designed innovatively to keep up with the latest needs and demands and improve accordingly. New features and versions of Tableau are released regularly with the help of the research and development department, along with platforms where customers can suggest new ideas and places of improvement.
Start Learning Tableau Today
The only goal of this blog was to give you an overview and a basic gist of the reasons why Tableau has gained so much popularity over the years in the field of Business Intelligence and why it will continue to do so. Apart from these, Tableau also offers detailed insights, the ability to work with various sources of data, and other similar facilities.
However, these are just the reasons why companies choose Tableau over other Business Intelligence tools. It does not give you a reason to pursue a career in Tableau. In the United States alone, there are over 37,000 vacancies for Tableau skilled professionals according to the jobs listed on LinkedIn. It only aims to create more jobs in the future.
Although this is reason enough for you to consider learning Tableau and building a career in it, it is not all. Tableau professionals are among the highest-paid BI professionals in the world. According to Indeed, the average income of a certified Tableau professional is approximately US$85,611 per year. So, enroll in a Tableau training today and gain the skills to become a Tableau professional.
