For a long time, search engine optimization has been the primary strategy for driving organic traffic to websites.
However, as technology continues to advance, it’s changing the way consumers use search engines to find products, services, and information.
To stay relevant and thrive in the modern business world, you must keep up with consumer trends. For example, you need to know how voice search is changing SEO. Implementing voice search optimization is vital for generating leads from consumers who use voice recognition to search for content online.
We’re can help you keep with the times. Keep reading for our five-step guide to stronger SEO.
Know Your Audience
Voice search optimization, like traditional SEO, is more successful if you’re tuned in with your target market. The more you understand your audience, the better you’ll be able to predict what they’ll be searching for and the keyword phrasing they’ll use.
Partially, this comes down to your niche and the products/services you offer. However, it also depends on the demographics of consumers for whom your brand was created. For example, different generations have different speech patterns, which will affect SEO voice searches.
If you’re a local business owner who caters primarily to your community, you must optimize your site for voice search based on your location. This includes specific keywords pertaining to your city, county, state, a section of town, etc.
However, you also need to account for local voice search phrases like:
- Near me
- In town
- Close by
- In my area
Search engines take location into account based on the user’s device. Most mobile devices and computers come with navigation software that broadcasts their location at all times.
Use Conversational Keywords
One of the most important voice search SEO tips is to use conversational keywords. When people use voice commands with their devices, they speak as though talking to another person or sentient being.
For example, if a consumer looking for new tires is using Alexa, they would say something along the lines of, “Alexa, where is the best place in town to get affordable tires?” Instead of typing in robotic keyword phrases, they speak conversationally.
To improve your voice search optimization, you must create SEO content that utilizes the same speech patterns.
Research Common Keyword Phrases in Your Niche
Next, do a little research to learn more about what consumers are searching for. Obviously, this needs to be in relation to your niche and industry.
Working with a professional SEO team can help you find the most effective keywords for your business. Follow this link to learn more about Sebo Marketing and how they can help you jump-start your SEO voice search results.
Build an FAQ Page to Rank High for Common Questions
Finally, learn how to think like a consumer. If you were a potential customer looking at products or services, what kind of questions would you be asking?
One of the best ways to attract leads is by using frequently asked questions as SEO keywords. People using their phones and other smart devices for voice searches will be lead to your website when they ask these common questions.
Do You Need to Improve Your Voice Search Optimization?
The importance of your marketing strategy cannot be underestimated. The more streamlined your marketing is, the more leads you’ll generate and the more successful you’ll be. This means learning how to perfect your voice search optimization.
Follow the steps listed above to improve your SEO rankings. And if you’re looking for more business and marketing tips, be sure to read through some of our other articles. We have entire sections of our blog dedicated to helping entrepreneurs like you become more successful.