Instructional videos are a modern method of translating complex processes, device operation, complex instructions, or a brief description of a company’s work. When the Internet is overloaded with content, its users are more willing and more likely to focus their attention on film materials.
An educational video is an effective marketing tool. Their advantage is the emphasis on the process of explaining the topic, the recipient will watch it more willingly and with greater interest than the classic product advertisement. Videos that explain complex content are easy to use in just about any industry. Often they are used not only to explain processes, although this is a function of their idea. They come in different types, depending on the scope and specifics of the audience.
What is an explainer video and why is it so effective?
The main purpose of the training video is to simplify the process of acquaintance with products, instructions, and other materials. Animation explainer video by Explain.ninja have worked well in practice, significantly increasing the audience’s interest in the materials and making complex information as accessible as possible. Due to its flexible form, the video can explain a large amount of content from various industries and fields of activity. In this format, we have the opportunity to present:
- complex legal regulations;
- operating principles and product benefits;
- provide a presentation and the most important information about the company, areas of work;
- summary of the project;
- instructions for the action of drugs;
- introduction of new technologies;
- submit a social campaign;
- educational programs,
- tell about events and much more.
An explanatory video is used not only in the form of external information, product, or service presentation. Often these films are used for the internal needs of companies, for example, to educate employees, familiarize themselves with new behavioral guidelines or sales strategies. Understanding the capabilities of this tool allows you to understand what explanatory videos are and why you need to create them.
This type of explainer video won’t be able to reach a wider audience without additional marketing tools, but it is very important for speeding up various internal processes in small and large companies.
Explainer Videos that Use Animation
The explanatory video, thanks to a clear and simple message, stay in memory for longer than the daily information chaos we face when using the Internet. The company https://explain.ninja/ offers the most popular format of training videos with animation. The method allows you to maximally focus the attention of a potential audience on important materials. The animation format allows you to:
- available to deliver introductory materials;
- save on filming video and editing, hiring actors and scenery;
- attract a wider audience to the company’s products;
- create effective training courses and more.
We can distinguish several types of explanatory videos depending on the technique from which they are made. Each of the techniques differs in the way they are illustrated and edited. We divide them as follows:
- video board;
- an explanatory tool made on a tablet;
- computer animation;
- collage technique.
The budget for creating educational content depends on the method of creation, graphics, duration, and other factors.
2D Motion Graphics
2D animation, which is the most popular in the film market and among customers, is an excellent field for presenting all client activities – from the complex market and sales data to a new product or service opportunities and even social projects or educational materials for educational institutions. 2D animation is meant to present:
- any numeric data;
- tables or templates in an interesting, simple, and enjoyable way.
This makes the production of promotional or educational films a unique animated adventure.
One of the common types of graphics used to create informational training videos is 2.5D Animation. It is a cross between 3D and 2D, which allows you to create colorful and engaging content that will interest users. The combination of the simplicity of presenting information with a vivid picture gives a positive result.
Since the time of schooling, it is easier for a person to perceive information from the blackboard. Text or diagrams appear on the whiteboard shown in the video. Of course, the board is not real, but this method allows you to better remember the material and not lose a logical sequence when mastering a large amount of information. This can be explained simply – information remains in front of the user’s eyes, which is consistently stated and recorded on the board.
Screencast Explainer Video
This format is also common in the field of creating educational videos. As the name suggests, it involves the use of prompts to the user to make it easier to familiarize themselves with applications, technologies, and other types of information.
3D Animated Explainer Videos
The most difficult to implement are 3D explanatory videos. They are as realistic as possible and able to interest the audience. The professional study allows you to turn the process of acquiring knowledge into exciting action. It is used for posting on popular video blogs, as presentation materials, and corporate manuals.