Much of the job of a professional communicator is dependent on the technology that enables businesses to connect with their stakeholders, raise consumer awareness, drive conversions, and measure the effects of their efforts. While technology trends that proceed to emerge in the new year will touch every sector, individuals working in the area of professional communications will feel the effect of recent technical advancements, breakthroughs, and use cases more often than others.
Here are nine of the most accurate predictions for the technologies that will have the most influence on professional communications in the next year.
1. Cloud-Native And SaaS Collaboration Platforms
We utilize technology to interact with one another and influence consumers. In 2022, we anticipate seeing an increase in the adoption of cloud-native as well as software as a service system, such as Onshape, to facilitate real-time collaboration. Businesses will develop more user-friendly solutions, like Zoom, which we can install that are used in a matter of minutes. As communicators, we should stay informed and harness developing technology to improve client engagement and affect the bottom line.
2. Networking and Interconnectivity
As remote work grows more prevalent, the stability of the internet becomes more critical than ever. The internet of things (IoT) is incorporating the internet into our daily lives, and advancements at all networking levels will continue to fuel research and advance the internet economy. According to Cisco’s 2018 Visual Networking Index estimate update, there will be an additional 1.4 billion digital users by 2022, up from 3.4 billion in 2017. This translates to about 60% of the world’s population, considering an eight-billion-person world in 2022.
Due to the growing popularity and increasing demand for faster internet connections, many network providers are striving to offer 5G services pan-India.
3. Insights Into Message Resonance
With the widespread use of technology and shifting patterns of media consumption, I’m turning to computer vision and machine intelligence to provide insight into how effectively communications connect with an audience. This will assist in demonstrating the true significance of successful communication. Moreover, there is also immense potential for technology to aid in tailored interaction and the creation of a really unique audience experience.
4. The Rise of Third-Party Data and Artificial Intelligence/Machine Learning
With the third-party cookie disintegrating, marketers will have increased difficulty reaching the correct audience with their messaging. By combining first-party data using AI and machine learning, communicators can connect with the appropriate person at the right time.
5. Increased Utilization Of Data Analytics To Power ABM Campaigns
Every day, we are assaulted with emails, banner advertisements, and video advertisements fighting for our attention. In 2022, increased data and analytics use will be important to driving account-based marketing strategies and platforms that boost personalization and its use of interactive components.
6. The Application Of Social Media Insights
As we begin to adopt the digital transformation age, outlets such as social media continue to gain traction and have established themselves as vital communication tools. In the next year, communications professionals would need to work in tandem with their communities to deliver content that is real and pertinent to their interests—and social media is at the core of this convergence.
7. The Multichannel Communication Platform’s Ascendancy
In 2022, the emergence of multichannel communication platforms will be a top technology trend in communications. It’s becoming more crucial to meet workers where they are in the digital industry, rather than pushing them to seek out pertinent information via channels they may not utilize or have difficulty obtaining.
8. Increased In-Product and In-App Insights Utilization
By 2022, marketing and communications teams will have more access to in-product and in-app data, enabling them to gain a competitive edge by providing visibility into their consumers and the factors that drive development and customer loyalty. We recently discovered that more advertisers are using product data, proving that customer-facing teams may benefit from product data to make more informed choices and achieve greater results.
9. Increased Sales Through Short-Form Video
We’ve seen a meteoric surge in the short-form video platform this year, but we believe we’ll see an increasing number of businesses adopt the format for sales purposes, rather than simply amusement. Naturally, the sales messaging provided through video must be interesting in order for the short-form video vehicle to assist you in selling.
The Future of Internet Communication
There’s no doubt that in order to make the most of these trends, businesses need a good internet connection and speed. And, top network providers understand the need for this. This is why, many of them, like Airtel & Reliance Jio, offer specific business solutions. So, choose your preferred option and enter the future of internet communication with our top trends!