Designing a recognizable logo is not an easy task. However, according to the experience of the last century, many of the most popular logos were created completely by accident. In this article, you will learn about ten logos that the whole world knows.
What is a logo
The word “logo” is often used to mean a name, symbol, or trademark designed to make a brand easily recognizable. A logo is a graphical representation of the essence of a company. It includes a symbol, an illustration, and/or a graphic print. A professionally designed logo has many benefits. The main task of the logo is to attract attention, so it has an important role to play. It is with its help that the first and last impression on potential customers is made.
A professional logo will attract new customers and create a positive brand image. It builds confidence and works for you 24 hours a day. The logo is central to the identity of the company.
Notable logos and their descriptions
Apple
At first, the famous “apple” was stripped. The first design was made by Rob Janow in 1976. Twenty-two years later, the logo was changed, and it took on the form that we all know now.
A “googol” is one followed by a hundred zeros. It was this word that became the basis of the name. Although it was written by a mistake, the creators did not change anything. The author of the Google logo is considered among the developers of this search engine, Sergey Brin. The first version was changed twice in 1999.
McDonald’s
This world-famous logo was created almost fifty years ago by Jim Schindler. Initially, it featured only two golden arches that form the letter “M”. Six years later, the name of the company was added to the sign. Since then, the design has not undergone any significant changes.
Nike
This logo was created by Caroline Davidson in 1971. The famous “tick” was not her first idea. The girl created several sketches. According to the legend, the designer, disappointed with her sketches, scribbled across the sheet in displeasure, thus drawing a “swoosh”. Oddly enough, the shareholders chose this option. The owner of the company himself was skeptical about such a design. Carolina Davidson received only $37 for her work. Who knew that years later this logo would gain worldwide fame…
Adidas
The badge for Adidas was invented by the owner of this company, Edie Dassler. The 3-Stripes brand was first used in 1967. After that, the logo changed 4 times, each time keeping the same three stripes.
Coca Cola
among the most recognizable logos was designed by a friend of the founder of Coca-Cola, Frank Robinson, an accountant by trade. More than a hundred years have passed since then, and at that time no one could have imagined that this sign would become among the most expensive and recognizable on the planet.
Pepsi
The first logo was invented in 1906, and the analog of the current modification (a circle with a white ribbon) was created in 1950.
The Pepsi logo has a long history. It started in 1898. Then Pepsi competed with its direct competitor Coca Cola. The first Pepsi logo was based on a red curly typeface that was similar to Coca-Cola’s design. Then text and a spherical form were added to the logo, but the typography was not changed.
The spherical shape is still present in the design to this day. The logo was made in a spherical shape to incorporate the words The Original Pure Food Drink into the design.
In 1945, Pepsi adopted its bottle cap logo and painted it in patriotic colors to demonstrate support for the US Army. The logo changed even more dramatically in the 1960s. The new design features a serrated bottle cap for the first time.
Pepsi updated its logo in 1991, moving the spherical shape to the lower right corner and decreasing the spherical shape. Pepsi was spelled out in capital letters. The Pepsi logo was still dominated by red and blue, with white as the backdrop color.
Today’s Pepsi Globe logo has a smiley face design. It retains the colors from 1998, however, there have been style and font changes. As conceived by the designers, the logo should symbolize the globe.
IBM
This logo was designed by Paul Rand. He wanted to create a monolithic logo associated with reliability. The history of the creation of the IBM logo began as a result of an intricate and long-term merger of various companies – ITR, CSC, and CTR. When the reshuffle was finally completed, the newly opened company was called International Business Machines.
At the end of the forties of the last century, IBM switched to the main activity now – computers. Before that, they developed almost everything in a row – even machines for cutting meat. The new time demanded a new logo – extremely simple and understandable, in contrast to the incomprehensible logos that were before. The last global restyling of the logo was carried out in 1972. To convey speed and dynamism, the monolithic letters were stripped and painted blue.
Puma
The author of the Puma logo was the founder of the brand, Rudolf Dassler. In his opinion, the products manufactured by his company should be associated with the characteristics of a cat: symbolize speed, endurance, agility, dexterity, and flexibility. He believed that these same qualities must be present in the movement of an athlete. And good equipment and high-quality clothes will help any person become even more successful and strong.
Playboy
This funny bunny has gotten considerably bigger since 1953 when it first appeared on the cover of the men’s magazine of the same name. Now he is the most famous attribute all over the world and boldly flaunts on a huge number of accessories and clothes.
They even make tattoos with his image and it is impossible not to recognize him. Half an hour of time spent by Arthur Pohl on creating the logo brought him worldwide fame and the position of art director of the magazine.
We told you about the ten most famous logos and the history of their creation. In most cases, the developers did not even have special education. However, this did not stop them from creating legendary logos that the whole world knows about. Perhaps it will work for you too. Dare!
