These days, most people’s first impressions of businesses and organizations aren’t their storefronts, but their websites. Making a good first impression is the key to attracting new customers or clients and moving potential leads down the company’s sales funnel, so don’t assume any old website will do. Take the time to design an amazing website using the tips below.
Know When to Enlist Professional Help
If the website will be used to promote a local business or nonprofit organization, it’s worth investing in professional web design. The experts at Platform Creator can help with everything from initial web design to search engine optimization, video content creation, and more. Working with a professional is the best way to make sure the entire website will be user-friendly and look amazing.
Whether business owners want to create their own websites or plan to hire a professional, they should make sure the home page is uncluttered and easy to read. The homepage should communicate the organization’s message quickly and effectively, which requires spacing out content, minimizing distractions, and including clear calls to action that don’t add any unnecessary clutter.
Prioritize Visual Hierarchy
Visual hierarchy is one of several important design principles that help display content clearly and effectively online. It can lead viewers’ attention to certain elements, allowing web designers to prioritize the information or graphics that are most essential to getting their messages across.
The most important aspects of the visual hierarchy are size, weight, and element placement. The organization’s logo should be large, easy to read, and located at the top of the page. Call-to-action buttons should be distinct and easy to find. Once readers are presented with a clear visual hierarchy, they will be drawn to the page elements that are most important.
Make Content Easy to Read
The format of all written content on a website is arguably just as important as its quality. Site designers can make sure their content is easy to read by following these key rules:
- Make sure there’s sufficient contrast between the background and text colors.
- Use large letters.
- Choose sans serif fonts for lengthy content.
- Limit font selection to no more than three different typefaces across the entire website.
- Utilize text themes like large titles and smaller subheadings.
It’s equally important to include different types of content. Video marketing is extremely popular thanks to its accessibility, and videos are a great way to tell a story.
Ensure Easy Site Navigation
Since the company’s homepage needs to be easy to read and free of clutter, it’s important to make sure that readers can find other relevant information easily. Make sure to include a full menu in a prominent location, such as in the heading, and structure it according to each page’s importance. For long-scrolling pages, include anchor text that marks specific positions on the page. Finally, place social media and other relevant links in the footer to encourage visitors to explore when they are finished reading the content.
Get Professional Help Now
Ready to create a stellar website and not sure how to get started? The first step for any business owner who isn’t familiar with web design is to reach out to the pros. Professional web design provides an excellent ROI, so don’t be afraid to invest a little money now to improve the company’s profit margins far into the future.