Be it a vacation, tour, or company team building, charter bus rentals have always been the go-to vehicular option. Perfect for large groups and long road trips, they provide high standards of travel comfort and ease.
As a charter bus company, you need to capitalize on such benefits to entice your potential customers. However, with so many companies offering the same promises of customer service and passenger care, you need to step up your marketing game.
Photo by Lê Minh
So, how do you efficiently expand your industry influence in the shortest and affordable way possible? Well, with these marketing tools, you’ll surely be the most popular bus rental in cities like Toronto and Ottawa.
5 Essential Marketing Tools
Photo by Campaign Creators
Filled with innovations and software developments, online marketing is an ever-changing landscape. To be the best, you have to adapt to these shifts and use them to your advantage. However, with so many marketing tools and applications, which one do you choose? Here is a complete guide to the most essential tools that you should never miss out on:
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Vidyard
Effective communication is crucial in an online marketing setup. Any misinterpreted message from your customers and staff can lead to disastrous results. Utilizing a reliable communication line will foster customer trust and encourage loyalty. With charter bus rentals requiring efficient response regarding available tours and schedules, having adaptive software to cater to such demanding messages is important.
Simply texting or chatting about queries and customer confirmation is not enough for engaging customer interaction, as it lacks the tone and complexity of human emotion and context. Well, that is where Vidyard comes in. Vidyard allows you to develop a high level of communication among customers even without face-to-face interaction.
Uniquely developed as teleconferencing and texting software, this marketing tool can improve the way you interact with customers and employees tenfold. Vidyard has a video attachment feature that can send in heavy bytes of high-quality data directly to your correspondents. It can be a message update, short meeting announcement, or a simple message of gratitude for your customers, the message will be clear and well-received.
An added feature of Vidyard is also your ability as the sender to know whether the video has been sent and how many times it has been viewed, assuring you that any urgent message has been noted.
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Insycle
Keeping track of customer records can be such a painstaking and taxing process. With charter bus companies catering to huge groups of people for tours, making sure that your customers are updated regarding their travel itineraries can be difficult. Simply listing their basic info down and hoping that they won’t get mixed up is not enough. Luckily for you, Insycle has got you covered.
Developed as a state-of-the-art Customer Relationship Management (CRM) tool, it allows you to create an organized and efficient appointment database for schedules and rentals. You can even directly sync it to registration forms and automatically list down the name and email addresses of your customers.
This neat software can help you send customized updates and messages regarding recent bookings, or announce any upcoming discounts and promos. Using this software will not only enhance your company directory organization but also establish a direct line of contact among your targeted audience.
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Canva
Any company focusing on digital marketing in Markham, Ontario will tell you that multimedia marketing tools are the future of content marketing. Excellent articles and factual content are a given for any high-quality website.
However, for you to stand out amongst the billions of online data published daily, you need to be more creative in how you present your content to consumers. Blocks of texts can scare away potential clients.
This becomes worse when you’re trying to offer something a bit common, like transmission repair Oshawa services. So, to keep their attention and make them engaged, utilize various multimedia presentations that can summarize your content efficiently – you can do that with Canva.
An online software focusing on creating various presentation templates, Canva provides you with the chance to be versatile and creative with your campaign ads and digital content. From business cards, posters, slideshows, infographics, brochures, social media announcements, and more, Canva has got you covered for every artistic project.
You can add in slideshows about the tours and destinations that you offer, a bus inside tour, and coach rental prices to name a few. With its cornucopia of designs and visual aids, this marketing tool will surely help your charter bus company increase its engagement.
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Trello
The success of your marketing campaign is best tracked by setting long-term and short-term goals as a company. Deadlines, completion dates, weekly reports, and assessments are crucial to this process as it helps you stay on track with your set timeline for success.
However, as a charter bus company, this can be quite challenging as you deal with hundreds of paperwork every day. From insurance policies, travel itineraries, customer’s contact info, tour plans, and more, it can be easy to get lost amidst the bustle of files and work.
That is why Trello is here to help your business stay on track with marketing goals. Developed as goal listing software in the Kanban-style format, it helps you manage your employees’ tasks better.
With its bulletin board design, arranged in different columns, you can visualize your company’s marketing goals in an easier and more organized way. Trello uses “cards” that represent the goals that you want to finish, and attached to those “cards” are the required links and data. Easy to customize and compatible with different devices, Trello is truly a game-changer for your charter bus company.
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SEMrush
Monitoring the status and influence of the content you publish is an important aspect of marketing. SEMrush helps you do that by helping you keep track of the ins and outs of online content trends. This software provides you with lists of the most popular keywords that are related to your company.
As a charter bus rental, these keywords can be difficult to keep track as it changes constantly depending on the hottest destinations, time of the year, holidays, and more. To incorporate the best keywords for your articles and blog posts, SEMrush has got you covered with its constant updates. So, if you’re looking to increase your search ranking on the content marketing scene, SEMrush is a must download software for you.
Final Thoughts
Charter bus rentals offer more than just vehicles and travel itineraries. Instead, you give customers the chance to relax and escape the hustle and stress of work. Capitalizing on this message should be one of your main marketing content as a company.
For you to do that efficiently, you need to utilize the best marketing tools around. You don’t have to use all of them; you just have to find what works and suits you best. However, these marketing tools can only go far, if you’re willing to put in the effort and work hard in increasing your market engagement. So, what are you waiting for? Try these different software tools and upgrade your marketing strategies.
