The world of automotive dealerships is one which has remained somewhat constant Over the last 60 years or so. The technology might have improved but ultimately it comes down to the same principles time and time again – a salesperson convincing you to buy an automotive vehicle that you quite like the look of. However, this isn’t necessarily the case anymore, as Tekion, the pioneering force behind the Automotive Retail Cloud service, has recently managed to get themselves set up with a zero-contact sales system. As you might imagine, this is something of a game-changer, so let’s take a look at what this all means and how it ties into the world of automobiles.
Tekion – The Company Behind the Magic
So the big question that a lot of you might have is “who on earth is Tekion?”. They’re not a company that’s been around for a long time but they have made a massive impact on the industry they’re in while they’ve been around. Tekion is a company who specialise in providing support to the automotive retail world. The buying and selling of cars has never been so easy thanks to their cloud-based sales system, which allows them to make sales at a distance.
The Product
Recently the company has launched their latest products which are based around dealers, zero-contact digital sales, and services. They all represent the proprietary Automotive Retail Cloud that Tekion themselves have created. Basically they’ve put together a cloud-based retail platform which gives every part of the retail process a connection through a single operating platform.
Jay Vijayan, the founder and CEO of Tekion says that “Tekion’s Zero-Contact products enable dealers and manufacturers to sell and service vehicles in the most simple, secure, and contact-free way while providing great experiences to their customers”.
The real focus is on the zero-contact system which changes the game in a lot of exciting and innovative ways. They facilitate the sales of the vehicles from anywhere you like, meaning that there’s a secure online platform for dealers and customers to communicate and make payments. The consumer can choose how they want to shop and buy, and it’s all in real time. There’s the option to sign documents to make the sale legitimate, put their deposit down and get the new vehicle sent to their door.
For the first time, there’s a contactless service which is smooth and easy to work with. It provides cutting-edge sales support without having to worry, and the operating platform has a full set of analytics and visibility for anyone who wants to stay aware of what’s going on. Michael Winding, Dealer Principal of Gilroy Buick GMC in California, says that “We’ve definitely sold more cars since implementing Tekion’s Zero-Contact Digital Sales. We are able to expand our addressable market now that physical location is no longer a factor. Our customers feel safe, in control and our sales staff find it easier to work deals. We even sold and delivered a car 400 miles away!”
The Services
There are two incredible services which are available thanks to the awesome power of the system. The first of the contactless systems is the Premium Concierge which is a way for dealers to offer services with zero contact. The other option on the list, the Secure Key Lounge, is a digital service which allows the customers to check in, drop off their keys and pick up new ones as is necessary.
There’s a massive stream of new revenue for the companies who do integrate the system. There’s been a reported 50% higher gross revenue stream than traditional sales for companies who implement the software. The Premium Concierge system has offered totals which are 38.3% higher than other revenue totals. It isn’t difficult to work out that the shift to digital,
especially in the current global pandemic, has really helped out dealerships in a big way.
Final Thoughts
So when it comes to improving the world of automotive dealerships, it’s not difficult to see that Tekion have established themselves as being a powerful force. There’s a lot of useful technology which goes into their cloud-based system and it has proven to be definitively better than some of the other options out there. Their commitment to service means that there’s constant growth for the business who utilise their services. It isn’t difficult to see that they’ve got a lot of highly capable resources at their disposal and their latest wave of products will only continue to do well. When one considers that there is a 50% increase in revenue overall, it’s a very compelling argument for using this incredible resource to get things done and advance dealerships all across the US.
