There are many reasons why a company might decide to run a corporate event, but the most common motivation is to launch a new product, to celebrate an achievement, to mark an anniversary, to reward your employees, to strengthen relationships with clients or between your employees. Corporate events should be a careful blend of information and fun, but they are particularly important from a branding perspective. Before you launch into your event, it is essential that you take time to research and plan. This guide outlines the key steps that you should follow when planning a corporate event for your business.
Confirm your objectives
The first question that you need to ask yourself is what your event objective is. You need to not only understand specifically what you want to achieve but also why it is so important to your business’s development. With a clear objective in mind, you can decide on what type of event will enable you to meet that objective. All your subsequent plans and ideas should circle back to your objective. Of course, you should try to balance your objective with the expectations and enjoyment of your attendees.
Set your budget
Next, you need to have a clear understanding of your budget and break it down into sections. There are likely to be far more costs involved than you might imagine and lots of temptation to overspend. Try to negotiate prices with suppliers where you can but be sure not to compromise the quality of the guests’ experience.
Decide on a guest list
You will probably have a good idea of who you want to attend the event, but you should create a final list of invitees, whether they are employees or clients. You should send out formal invites and request RSVPs by a specific date. This will ensure you can arrange the right services, equipment, and resources for your guests. Click here for tips on creating corporate event invitations.
Find a venue
When you have decided on the type of event you want to run, and you know how many people will be attending, you need to decide on a venue. You could hold the event at your company’s premises, but it is often more effective to choose a venue that is relevant to the theme and will make the event more memorable. The date you choose should avoid significant holidays.
Assign roles to your team
You cannot plan, set up, and run an event by yourself, so you will need to choose a team of reliable and professional people who will represent your brand well. Each person should have specific responsibilities to take care of as well as clear objectives to hit so that the project stays on track. If you are planning a particularly large event, you may need a way of communicating with team members from a distance, such as walkie-talkies.
Go and check out the website at https://talkiespy.com/ for more information.
Advertise the event
Whether the event is for internal employees or external clients and partners, you will need to advertise. This might be as simple as sending emails and displaying posters around your premises, but you may need to invest more time in marketing if you need to drum up interest. Social media and content marketing can all be effective at generating interest in an event, but you should start as soon as possible.
