Worldwide communication has been shrunk to our palms by social media. One such fastest-growing global social media application is TikTok, which allows users to create videos of 15 to 60 seconds. TikTok internationally represents 689 million live users monthly and stands tall at seventh rank in the user-based platform globally. Consequently, it’s an open communication platform where you or your product can grow exponentially with help of services like growtok.com.
In August 2020 TikTok announced 100 million active users in America. Such numbers are making advertisers invest heavily in this platform signaling the clear potential of TikTok being the next big thing.
How TikTok has taken off quickly
From its merging of Musical.ly and launching internationally in 2018, it claimed unprecedented dominance in the social media industry. It was a revolutionary idea by TikTok to provide users ease of quick browsing and scrolling of 15 seconds video clips. But, let’s dive deeper to understand their strategy.
1. Targeted audience
It is specifically designed for the millennials and Generation Z, who were already running from their parent’s penetration into digital space. First Facebook and then the other social media platforms. TikTok provided a breeze in digital space this generation from that watch over.
2. Simple content creation
Unlike the predecessors of short video applications, TikTok creators simply catered to creativity. They incorporated a series of features and add-ons that just boomed the ease of content creation.
3. Universal language
By choosing the base of audio-visual medium TikTok provided a universal language to communicate and spread its wings internationally. Genres like music, dance, visual comedy, and DIY’s can simply be communicated through short videos.
4. Freedom
TikTok favored its users with ease of editing tools as an incentive in the exploration of making high-quality short video content. This, as a result, enhanced creativity and provided freedom of expression.
5. Keeping accessibility on priority
TikTok is committed to accessibility, by maintaining inclusivity and supporting the diverse culture of the world. Their diversified global team focuses on the current accessibility of users like photosensitivity warning, text-to-speech function for visually impaired users, and animated thumbnails to choose the display image of their content.
TikTok potential
TikTok has been on its toes in bringing overseas users to its platform to nurture the new potential influencers in the digital world. This application is introducing new influencers to the world as well as offering a new dimension to the existing influencers on other platforms. Although TikTok has faced legal issues on its data policies from the USA and India, it is the first Chinese social media product to taste success in the international market. Seeing the exposure and user base, more celebrities and brands are jumping into this platform to increase their reach and sales. Currently, it offers more opportunities than risks until the demand rockets with the cost. That’s why users are so interested to buy Tiktok views and followers to achieve faster growth.
TikTok is on a global mission to provide inspiration and celebration of a slice of life via small videos. As a part of which they have set international offices in New York, Los Angeles, Berlin, London, Paris, Mumbai, Dubai, Seoul, Tokyo, and Jakarta. They have an aggressive daily user base penetration of 21% in the US. It is affecting a significant amount of Americans’ digital consumption and shares a common consensus of digital platform observers that TikTok possibly is the next big thing.
