With over 3.96 billion active users, social media platforms, without any doubt, is a great way to gain brand appearance. Stats say that social media users spend almost 2 hours and 24 minutes on social media platforms per day.
Now, that’s a lot of engagement that you can use in your personal branding’s favor. It can help you get more followers, spread words about yourself, and secure a good brand image.
But how does it help you, and how can you take advantage of the platforms? The following post will tell it all. Have a look.
Break the Wall
The email, SMS, blogs, and every other personal branding strategy you use can work effectively. There’s no doubt in that, but they all involve indirect communication. For instance, if you are using a blog, your followers can comment, text or email, and nothing more.
You may be able to reply to most of them, but it needs time. Even if you hire a personal branding agency for it, the followers have to wait.
However, with social media, it’s a whole different story. You can just go live and have a direct conversation. You can also run QNA for the account.
It may not seem much, but it breaks the wall between you and your followers. Thus, you can better connect and understand them.
And once you form this personal bonding, the followers become loyal to your account. It’s a factor that creates the most drastic effect for any personal branding strategy in the long term.
Personality
There are many ways to spread words about yourself and gain followers. You can use blogs, websites, emails, texts, and tons of other ways.
However, most of them have a common problem, the lack of personal touch. Sure, you can mold the writing according to you, maybe add a few pictures, but that’s it. Thus, the branding platform will always miss your personality.
Social media platforms have no such restrictions. You are free to design your account anyways you like. You can add pictures, quotes, videos, and even live content for the viewers.
In simpler words, you get the opportunity to present yourself as a person and not as a graphic or a written piece.
Expanded Reach
The reach and appearance that a social media account offers are not unknown to anyone. No matter what type of industry, brand, business, or talent you want to present, it offers a spot. There are users of all types and tastes ready to be your follower.
It means you will always have a huge number of potential followers for you. They can help you gain a better appearance. They can not only enhance your engagement but also spread the word about your account.
Above all, these followers can also provide your feedback and suggestions for your personal branding.
Scalability
Social media platforms are highly scalable for every type of user and their budget. You can start as small as you want.
In fact, you can get started with a free account and go on without paying anything if you can keep up a good content quality. You see, social media users care more about what you share rather than your spending.
Even if you want a paid promotion, you get full flexibility. Like if we talk of Instagram, it offers you promotion ads starting at nearly $1 per post. And you can scale it up to thousands of dollars depending on your budget.
You also get the flexibility to decide your target audience. It includes the age group, gender, region, and even their interests.
Non-Expensive
The most amazing part of social media branding is the cost associated with it. It is way lower than any other personal branding platform. You don’t need any domain, hosting, managing software, or setup. All you need is just a device to run the social media application and something to post.
Of course, you might need good cameras and some additional prompts, but the aspects are flexible. You can always start with just a smartphone and a few lights. Moreover, you can also take advantage of filters to enhance your content to cover the camera and accessories.
So overall, you just develop a strategy, create a free account, and you are good to go.
Analytics
Most social media platforms have introduced analytics for their business account. These analytics can tell you about your progress, customer trends, and most of the customer response. You can also use the stats to find the best content types, posting time, and other such aspects.
The best part, most of these analytical tools are free and integrated into social media platforms. Of course, you can opt for paid tools or a personal branding agency for better performance, but that’s your choice. The social media platform has enough tools for a head start.
Final Words
Social media platforms are one part of personal branding that is most easy to access. It’s inexpensive, does not need much expertise, and still offers a huge audience.
The platforms can not only get followers but also help bond with them. You can communicate with them, understand their needs and implement them for improving your brand image.
So, the next time you think of personal branding, think of social media. You won’t regret it, ever.
