Not so long ago an online presence only meant the existence of a website. The advent of social media transformed the marketing environment and brands found it necessary to straddle both the website and social media to create the best impact on consumers. Even though there are plenty of social media platforms available, brands have come to love Instagram because of its visual nature, its young and affluent user base, and for having among the highest rates of engagement, not to speak of its one billion monthly active users.
Considering brands need to treat Instagram as an extension of their websites, it is natural that they should be synergistic for the maximum brand awareness and impact on the target audience. Therefore, it is necessary for marketers to avoid making mistakes in web design that can have an adverse impact on the performance and ROI of their Instagram marketing campaign. Some of the most common web design bloopers that you need to avoid to prevent the weakening of your Instagram presence and its potential to generate traffic to your website.
Blunder No. 1: Absence of a Clear and Compelling CTA
The reason why brands need to have a presence on Instagram is to increase their reach in the target audience and engage with them in a friendlier and more informal manner than what is normally possible on a website. The success of a marketing campaign on Instagram is measured by the number of visitors it generates for the website and ultimately, the number of conversions that happen thereafter.
If the landing page of your website lacks a clear and compelling CTA, conversions will simply not happen and your entire investment in the marketing campaign will be wasted. By inserting a properly designed CTA in the appropriate location on your website, you will be able to refocus the attention of the visitors and get them to do what your objective is.
Blunder no.2: Slow Loading of Webpages
In just a few years, there has been a radical shift in browsing habits from the desktop to mobile phones. Typically, contemporary users tend to access information either on the go or while they are multitasking. This makes them very impatient and if they find that the webpage is launching very slowly, they tend to abandon it and move on. Typically, websites launch slowly because of insufficient bandwidth at the server level or if the page elements like pictures and videos are not optimized. The traffic originating from your Instagram page will be frustrated to find the webpage not loading as fast as they expect and will bounce. This will result in a complete waste of your marketing investment. In this context, you must get in touch with a reputed digital marketing agency where you could buy fifty likes Instagram and boost your engagement.
Blunder No.3: Non-Intuitive Navigation
The Internet is all about speed. If the visitors to your site are unable to intuitively understand where to head quickly and cannot get there fast enough they would be bouncing off and visiting your competitor website. For visitors, it is highly disappointing to go back a couple of pages for getting to some other part of a website. Poor navigation means a sheer waste of precious time. Every page must have a perfect navigation bar clearly guiding traffic to your site to other portions of your website.
You must strategically place the navigation bar right on top of your page or maybe on your left side for ensuring that the bar is very much noticeable irrespective of screen resolution. Consider incorporating an effective ‘easy-to-find’ site map into your footer or the navigation bar so that visitors could fleetingly see all your webpages at a glance.
Blunder no.4: Not Inserting Contact Information Strategically
As per https://www.entrepreneur.com, it is a fatal Blunder when you fail to incorporate your address and phone number in many strategic easy-to-spot areas on your website. When your Instagram followers and fans are following the link to your site, and landing up on your website, they must know how to contact you.
If you are in the business of selling, it is essential to allow visitors easy access to your contact information. The cleverest way of doing it is to insert a special ‘Contact Us’ URL that would take visitors to your full mailing address, email ID, and telephone number. This critical link must be incorporated into every webpage on your site. Providing this valuable information is a great way of adding a stamp of transparency and legitimacy to your website.
Blunder no.5: Keeping Important Information Hidden Deep Inside
You simply cannot bury vital information deep inside your website. You must be fully aware that web surfers are always hard-pressed for time and so they are quite impatient. They have no time to delve deep inside your site. As per the findings of Garner Group, over 50 % of total web sales do not materialize simply because visitors fail to find what they want. If your vital information is buried too deep inside, you are missing out on 50 percent of your overall sales. Remember your website must be designed like a newspaper. All important information must be prominent and highlighted so that visitors could see them at once.
When you are expecting a lot of traffic coming from your Instagram profile to your website, you must steer clear of some fatal web design blunders. Visitors to your website must not be frustrated while navigating your site. They must be able to easily find whatever they are looking for. Everybody loves highly-intuitive and responsive web designs so stick to them.