With more and more sellers entering the platform, it’s important to develop new tactics and methods to stand out from competitors. However, one way or another almost every successful Amazon strategy builds up around client feedback.
Today we will tell you why private label product reviews are so critical and how you can boost your brand’s popularity. Also, we will provide you with some tips that help you to set up the process of getting reviews.
Why is Client Feedback so Crucial?
Product reviews are an essential factor in increasing retailer’s income. They have a substantial psychological effect on buyers and serve as the basis of your brand’s popularity.
If you weren’t a famous seller before entering Amazon, they could save you a lot of time and cash by creating a positive image for your products and brand as a whole.
Also, reviews prove to your clients that your item is worth their attention. For example, why should your client care about your item if he can find a similar one from a more prominent seller? The higher the number of feedback you gain, the more significant is the chance of catching the client’s eye on your product!
But the benefits of reviews are not limited just to marketing and an increase in sales. On Amazon, it’s all about trust. When potential customers open your listing, they may have some doubts about buying your stuff. But seeing a vast number of reviews helps them to be more confident.
Now that you understand the importance of reviews, here are some ways to get more client feedback!
Contact with Platform’s Highest-Ranked Reviewers
You may already know that Amazon ranks sellers and few of them come out on top. The same applies to product reviewers. These are the Amazon buyers with the most respected and valued opinions.
You may ask yourself, “how to find Amazon’s top reviewers?” The answer is pretty simple! They have a “Top Reviewer” label near their nickname. If you see someone with this mark, you should use this opportunity to increase your brand’s popularity! But there’s a faster option, you can just check Amazon’s Top Customer Reviewers list and choose the reviewers who are more likely to cooperate.
Find a way to text or call them. You can search for their business email address, social media account, or any other contact information. Then, kindly ask them to try out your item and express their opinion about it. A positive, honest review from a user with high reviewer rankings can boost your item sales and brand reputation.
Be Friends with Famous Influencers
Some retailers may think that contacting famous critics is just too big of an investment of time and energy. If you also agree with that, there is a simpler way around.
One of the most popular methods is contacting famous bloggers and creators. You can give them a sample item in exchange for a review. Thus, both sides benefit from such cooperation.
Try to cover multiple platforms (YouTube, Instagram, Facebook, etc.). It will help you to get more traffic, sales, and reviews. Also, getting advertised by a famous creator may become a reputation boost.
This tool has already proved its effectiveness. Those Amazon sellers who applied this tactic multiplied the number of new product comments. Still, there is one considerable disadvantage other than just giving out a product for free.
Some bloggers and influencers have a big base of subscribers and placing your product review on their pages can be costly. So if you decide to use this channel for promoting a product, be ready to spend a significant amount of your advertising budget.
Use Facebook to Its Fullest Extent
Facebook is an integral part of almost all review-boosting strategies. There, you can find a lot of reviewer communities and social media accounts. Don’t underestimate their potential and try your best to reach them.
The method is relatively simple. First, you need to find and enroll in the Facebook reviewer community. After entering the group, post an Amazon listing of a product that needs to be tested. Then, wait for the reviews to come in.
The simplicity of this method is genuinely appealing. Still, you should know about its only drawback. Such feedback requests may violate Amazon TOS. It may result in your feedback being marked or deleted.
Create Your Reviewer Community
If you’ve considered the benefits and drawbacks of each approach and discovered that none of them quite suits your retailing strategy, why not create your own?
Yes, creating your own thing may seem hard. But you are not starting from zero! You’ve already practiced with your Amazon brand. Try to apply all your skills and experience as director of a private label to create a reviewing community on social media.
To increase client support response speed and the number of reviews, you should use the Sagemailer – Amazon feedback software. It will also help you to get instant notifications on new reviews.
This approach requires a lot of creativity and patience. But in the long term, the payoff is indeed worth it. Your private label buyer community will help you to spread info and boost your sales & online reviews.
Accept All Kinds of Feedback
You should already know that not all your comments are going to be positive reviews. Some people may be dissatisfied with your product, service, or anything else.
The best way to combat negative reviews is not to shun them but to face them right away. Try your best to resolve the client’s issue. While scrolling through the review section, potential customers will see that you genuinely care about your clients. It will increase their trust in both your items and the brand as a whole.
Use Product Inserts
Have you noticed that many of the products you buy from online stores have small paper inserts in the packaging? They often include short instructions, warranty terms, customer support emails, or requests to leave a review. You can also use this option in your review strategy. In fact, many sellers often underestimate this method, but it can be very effective.
Most importantly, do not forget to follow Amazon’s Terms of Service when creating your insert.
Choose the Right Time
The correct timing is one of the important factors that affect your review requests’ conversion. It’s unlikely that a customer will leave a product review before they receive their purchase and try it out. Try to ask for feedback 5-7 days after the estimated delivery date. However, as with any rule, there are exceptions. If you’re selling products that make a strong first impression, it’s best to ask for feedback right away. For example, this applies to clothing or shoes.
It is not always convenient to keep track of delivery dates, especially if you sell more than one item per month. Therefore, it is better to automate this process using feedback software for Amazon. There you can set up a mailing campaign, which will then work on autopilot.
Ask Your Repeat Customers
One of the surest ways to get new reviews is to reach out to your loyal customers. For example, if you have a list of emails or are collecting emails through a landing page, this is a great targeted audience. People who leave their emails to sellers are initially more open to trying new products or sharing their experiences. On top of that, it’s a great way to get discounts and exclusive deals from sellers.
Contact Customers Who Have Approached You for Support
Needless to say, high-quality customer service is one of the ingredients for business success. Of course, sometimes there are some issues that appear or customers just ask questions about their purchase. In such cases, try to be as helpful and open as possible. Customers will feel this and will want to respond to you in kind – leave a review.
Quantity turns into quality
The more products you sell, the more reviews you get. This is logical, but how to increase sales? Try such methods of driving traffic as promotions, discounts, sales, participation in Amazon Lightning Deals. You can also put coupons in the boxes with your goods.
Use Amazon feedback software
This option can save you a lot of time and routine. It can also be a great addition to other methods of getting feedback. The principle of operation is very simple. When a customer places an order, the system automatically sends an email.
Depending on your needs, you can experiment with email timings and content. Automatic emails not only help you get more reviews but can often prevent negative feedback.
It’s hard to ignore the importance of product reviews. They play a crucial role in every sales-driving strategy and every retailer’s life. Getting more customer reviews on your product pages will boost both your reputation and income. Apply our tips to your strategy and benefit in no time!