To build a profitable and stable roofing business, you need to generate sales leads. The more leads you acquire, the more chances you have of converting those leads into paying customers. People do not generally replace or repair their roof unless it is necessary, which means repeat customers are not common, and a strategy for attracting new leads is essential. To generate leads, you need to get your business in front of the right people at the right time and, crucially, to show them why they should choose your business over your competitors. This guide outlines how you can generate more leads for your roofing business.
Have a high-quality website
When someone needs a roof repair or replacement, in most cases, their first port of call will be Google. They will type in the type of service they are looking for (and possibly where they are located), and Google will return websites which it deems are a good match. If you do not have a website for your business, you are missing out on a lot of opportunities. Your website should be professional in appearance to encourage customers to trust in your business and include all the key information about your business, such as the age of the company, your qualifications and experience, and contact details.
Optimize your website for Google
When people use Google to find a roofing company, they will usually start looking through the results from top to bottom. It stands to reason that the highest-ranking websites will attract more traffic and, therefore, will have more opportunities to convert visitors to customers. The order that the pages appear in is decided by Google’s algorithm, which is updated daily. Still, with search engine optimization, you can increase the likelihood that Google will promote your website on the first page of results. For example, your website should load quickly and be optimized for mobile search as many people use their mobile devices (rather than a desktop computer) to search the internet.
Add your business to Google Maps and Google My Business
By adding your business to Google Maps (including your main target keyword in the business name), you can increase the likelihood that your business appears in results when people search for roofers in your local area.
You can establish a Google My Business profile, which shows people you contact information, business hours, roofing services, and an image. You will be asked some questions when setting up your profile, which can help potential customers to decide about using your services without even leaving the results page.
Use online bidding platforms
Next Wave Roofing suggests using online bidding platforms to find pitch your service to potential customers. Increasingly, homeowners are advertising their job on websites which enable roofing contractors to respond with a bid or quote for the work. The benefit for the customer is that it is an easy way to get multiple quotes for comparison, and roofing businesses like yours can secure new work with minimal effort/expense.
Get online reviews
Customers must be able to leave reviews on your website, which showcase the quality of your work and your customer service. A positive review can be incredibly powerful when a customer is considering whether to hire a contractor. You can also register your business with third-party review websites and provide customers with a link to your profile and social media accounts (either via an email or on a business card), so they can leave reviews there. The more positive reviews that are out there on the internet, the better.
Pay for advertising space
You can pay for online advertising space with Google and social media platforms like Facebook. You tell the platform what you are willing to pay each time a user clicks on your advert. The bidders with the highest bid and most relevant adverts will appear above organic search results. You only pay for the advert when someone clicks it, which is why it is called Pay-per-click or PPC advertising.