As a business owner, your main goal should be optimizing your approach to attracting new customers. You also need to focus on finding ways to keep your existing customers happy and loyal. One of the best ways to accomplish both of these goals is by using data to find and fix problems within your organization.
Collecting this data is only possible if you use things like tablet surveys and website contact forms. The more you know about the consumers interested in your products/services, the easier it will be to expand your company’s reach. Here are some things you can do to make collecting meaningful consumer data simple.
Send Workers To Public Places With Tablet Surveys
The average consumer produces over two quintillion bytes of data annually. Collecting useful data from your audience is crucial when figuring out what they want from your business. If you’re going to put your finger on the pulse of what consumers want from your company, sending workers into the field is crucial. Going into public places, like malls or parks equipped with tablet surveys, is a great way to collect data.
Before you send your workers into the field, you need to make sure the tablets they have are both reliable and easy to operate. The tablets you choose will need to have the ability to work offline due to the WIFI restrictions your team members may encounter. Using the data collected with these tablet surveys to optimize the way you approach consumers can help you grow your bottom line in no time.
Use Your Website to Gather Data
Having an online presence is crucial for any business trying to be successful in the 21st century. Not only does your website need to be functional and appealing, but it also needs to collect the data of people who visit it. Using things like website cookies and tracking software is crucial when figuring out where most of your traffic is coming from and where the people visiting your website are located.
If you see that most of your website traffic comes from social media websites like Facebook or Instagram, ramping up your marketing efforts on these platforms is imperative. With the right data, you can put your marketing dollars in the right place. By optimizing these campaigns with this data, you can get a better return on your investment. If you don’t have the experience or time to analyze website data, working with a data-driven marketing company is your best course of action.
Offer Incentives For Consumer Data
An overwhelming number of consumers prefer to communicate with businesses via email. Using email as a way to entice consumers to provide your business with meaningful data is vital. One of the best ways to convince a recipient of one of these emails is offering discounts or exclusive content. Not only will this help you collect data, it will also allow you to increase sales.
Before sending out these emails with requests for data, you need to make sure their worded correctly and clearly state why you want this data. Informing recipients about how you want to optimize the way you interact with consumers based on the data they provide can help to convince them to fill out the data collection form attached in the message.
Start Collecting Data Today!
If you are passionate about creating a competitive edge, then using data in your pursuit of new customers is vital. As time goes by, your data collection methods will become more advanced. Allowing technology professionals to help you find the right tools for this data collection can help you avoid mistakes.