Becoming a successful business owner depends on two things – the creation of a great product or service and sales of that product or service. It may sound simple, but it can make or break an entrepreneur’s career.
The best place to start is learning how to advertise on google. Everyone uses it, and it hosts billions of searches a day.
Read the guide below to understand how to promote your business on google.
Create a Google Ad Account
The first step is to create your google ad account. It’s simple and free and will only take a few minutes.
As you’re creating your account, think about what your ultimate goal is for this advertising. What do you hope to gain from creating this account?
More subscribers? More sales? More bookings? Be very clear about the goal before you move further.
How Google Ads Work
Once you’ve created your google ad account and established your audience, it’s time to start thinking about keywords.
So, google ads is a pay-per-click platform. You create an ad for your business, and it will be shown to your audience based on several factors such as keywords and user location.
You should also check out the google shopping page before setting up your ad campaign.
You can start the process by logging into your account and starting a new “campaign”.
Start a Campaign and Choose Settings
Think of your campaign as the total project. Here you are going to name your campaign, select your target audience and select a network. Your target audience is the people you think will be most interested or get the most value from your product or service.
If you are new to google ads, we recommend choosing the search network. This means that potential customers can see your ad based on their google search results.
You will also have the opportunity to select the target location, language preference, and audience targeting.
Budget and Bidding
Choose a budget based on the maximum amount of money you are willing to spend per day on advertising. If you are just getting started, we recommend a budget of $10 per day.
Next, you will select your bid strategy. The options are conversions, conversion value, clicks, or impression share. This determines the strategy for your ad interaction. We recommend starting with the conversation strategy for best results.
Ad Groups and Keywords
Ad groups help you distinguish between your company’s offerings. If you are selling socks and shoelaces, you might have different groups for each.
Select your keywords and negative keywords. This will instruct google when your ad should and should not show up. You can specify your keyword strategy even further by selecting from the type of match.
How to Advertise on Google and Grow Business
Once you have followed all of the steps above, the last thing you need to do is write your ad!
That’s it – now you know exactly how to advertise on google. Over time you will learn more about your audience and how well your ad performed. Then you can adjust your settings as needed.
Try launching your first campaign and collecting data before spending money on another one.
For more business advice and how-tos, check out our other blogs.