The digital marketing age is well and truly upon us, and even small, brick and mortar businesses are understanding the need to advertise. If you are stuck in the past as a business owner and believe you can manage without internet marketing, do a quick search and see what your direct competitors are doing. The successful companies are likely to be doing some form of advertising and, if you don’t join them, they could easily pull way ahead of you. Here’s how you can work out the best way to market your business online.
Why you Need to Advertise
As a small business owner, you may not feel the need to advertise. It’s true, a lot of your customers will come from word of mouth or referrals and this is enough for some people. But if you want to scale your company and take it to the next level, advertising is key. Make sure you know how to set up a business referral program so that you can gain customers.
People without any advertising experience don’t need to worry either, as there are plenty of tools and companies out there that can help. For example, GeoEdge is helpful in ensuring that malicious and low-quality ads are unable to reach their audience. It also assists in boosting brand reputation and customer loyalty. Elements such as this can help the browsing experience and ensure customers return.
Does Your Business Solve an Immediate Need?
With all the various channels to choose from, the big question is to consider which platform your business would utilize most effectively. The type of advertising you decide to go for really depends on your service and what you are offering.
If your business is something that solves an immediate need, Google Ads is the best platform to advertise on. Plumbers, electricians, and other trades are best marketed in this way. This is because when someone has a leaking tap, they are going to perform a google search for plumbers straight away. These people are looking to buy what you are offering immediately.
Would You Prefer to Get Long-term Customers Onto a Value Ladder?
If your business is something that people don’t need in an emergency situation, Facebook Ads may be the better platform to advertise on. Through this form of marketing, you can target your ideal demographic and make them aware of your service. A lot of people may not yet even know that they need you, which is why it is wise to get your brand in front of them on their news feeds.
With Facebook advertising, it is almost essential to give potential customers something for free or highly discounted first. This is to get them onto the value ladder. From there, you can get the customers interested in your business and try to upsell your higher-value services.
Marketing is essential for any business in the modern age, no matter how big or small the company is. Getting some advice about advertising can prove to be incredibly useful, and there are plenty of online tools that can give your business a major boost as well.
