Influencer marketing was rated as one of the top marketing strategies in 2017 by marketers. After five years and one pandemic, social media is now more effective than ever as a marketing tool.
During lockdowns that kept them inside, people of the world rushed to social media, passing the time by perusing Twitter and Instagram.
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Engagement is still high today. As limitations loosen, shelter-in-place behaviours are difficult to overcome, therefore it should come as no surprise that your business wants to take advantage of this expanding opportunity.
It then becomes an issue of how to locate Instagrammers who have fervent followings.
Experienced influencer marketing companies might be useful in this situation. These experts already have a trustworthy network of Instagram users that can produce the greatest outcomes.
When joining an agency, keep the following in mind.
Smaller Following
Despite the temptation to allocate all of your funding to a single large account with a large number of followers, you should instead choose an agency that collaborates with nano influencers, such as the Peersway agency in Miami.
Peersway favours Instagram users with under 10,000 followers. These content producers have higher interaction rates than more well-known accounts at 10K.
Unlike celebrities like Kylie Jenner, who each have millions of followers, nano influencers have a significantly smaller audience. Their following numbers range from 1,000 to 10,000.
With figures like this, Instagram’s regular users are the nano content producers. They may be a former classmate, a coworker who enjoys baking in their spare time, or just someone whose makeup style you admire.
Their attraction lies in their small-fry familiarity. They become far more approachable and personable than millionaires as a result.
Numerous, vetted influencers
Instagram users should always create interesting material, regardless of their following numbers. To guarantee that only the top content creators are accessible on their platform, an agency should thoroughly screen each one. Examine how different agencies create these relationships when creating a network of professionals when comparing them.
Services that scale
Working with nano Instagrammers has the added benefit of being more economical. For the price of one macro influencer, you may hire about 15 micro influencers. To put that into better perspective, consider how many Instagrammers you could collaborate with for the price of just one Kylie Jenner endorsement.
Naturally, you may work with as few or as many of these nano Instagrammers as necessary to suit your particular requirements and price range.
Full-Service Campaigns
A good influencer agency offers a white-glove service that handles every conceivable situation so you may concentrate on your brand. This will not only save you a tonne of time and work, but it will also ensure that everything is overseen by a professional.
Your campaign manager guarantees outcomes by managing the following responsibilities:
Source Instagram users, evaluate the material, keep tabs on performance, and pay users.
An Outstanding Track Record
Before you invest money in marketing for your campaign, you need ultimately be certain that it will be successful. Why wager on the unproven then? Look for influencer marketing companies with a proven track record of outstanding outcomes. Be nosy and check the ROI and engagement rates of particular initiatives.
In Summary
Your marketing approach nowadays must prioritise setting up social media product mentions and endorsements. Even yet, going it alone with influencer marketing may be a difficult task.
The guesswork associated with this method may be eliminated by finding a company that offers professionally managed campaigns with tiny content producers. You can use Instagrammers on any budget when you can put your faith in your campaign manager.
