Humans crave community. It is no different on social media than in real life. As an entrepreneur on Instagram, you can use this to your advantage as you work to build your Instagram followers. Although you are concerned with building your brand and business, the best way to grow is to stay customer-centric. Just as you would in a brick-and-mortar business, place your focus on what you can do for your followers and not what they can do for you and your online business. There are several ways to do this, but let us focus on the three below.
- Actively seek out the right members for your community.
- Let community members shine on your page.
- Observe the content your community is creating and interact with them.
Not All Followers Are Created Equal
In real life, we want the people we surround ourselves with to be the kind of people who bring value and positivity into our daily lives. The same goes for your Instagram followers. You do not want to build an Instagram following with just anyone. You want your followers to be genuinely interested in the content you create and the message you are spreading on your page. You can do this through the content you create, but you can also enlist help from experts in this field. PathSocial is one of those experts. PathSocial is a website dedicated to helping Instagram entrepreneurs organically grow their following by placing your message and content in the right places and in front of the right demographic. They are an affordable option that allows you to focus on creating. They focus on bringing you, high-quality followers. It’s sort of like a match made in heaven.
Invite Followers to Share in the Limelight
When a person finds a brand or service they love, they want to share it with everyone. Reinforcing the idea of community, we want those around us to experience the things we have discovered that have brought us happiness and made our lives easier and better. Spotlighting followers using your products or services can lead to an increase in followers. They believe that they have the opportunity to be a part of the conversation and the community. You can run contests for models in your next campaign or run a promotion asking users to tag you in their photos using your product or service. Not only does this keep your community engaged, but the increase in usage of your requested hashtag is also free advertising.
Let Your Community Inspire You
So you have a community, and they love what you are doing. How about showing your community a little love back? Nothing can foster a feeling of loyalty better than a brand or business showing they support the community that supports them. You should pay attention to what the members following you, especially those who consistently comment on your posts, are doing on their accounts. Take some time out of your day to see what they are posting. Make sure to like their posts, place a few comments and engage with the members of their community. You will be shocked by the number of new followers you can gain by allowing their community to see you care about an individual and not just yourself. Humanizing your account is a strength, not a weakness. So go ahead, tell them how cute their dog is and that the vacation they went on looked amazing. It will do wonders for your own Instagram following.
Community is essential to life and to successfully build your Instagram followers. Taking the time to engage with your followers in a meaningful way can increase your following dramatically and ensure you continue to bring in authentic, genuine, and quality followers in the future.