As the better half of 2021 has passed us by, multiple design trends have also become extinct. Yes, that’s how fast the world of web development trends evolves. You can never really relax having aced a handful of trends because sooner or later, they will become obsolete. Newer trends will follow suit, and any one of your contemporary web design companies in the USA will pick them up and outrun yours.
Customer demands are always a top priority, and they expect great UX and UI design from companies in the USA. A wholesome user experience aided with a responsive and compelling web design makes for a great deliverable. This means that every web development company USA must learn and adapt to the trends that govern the space.
Ever-changing world of web development trends
Recent survey results state that around 40 percent of web visitors will stop their engagement with a website if the layout isn’t eye-catching. It means the web design of a website supersedes content in most cases when it comes to attracting visitors. To make your business credible, you must ensure that your website is up to the mark with all the top web development trends.
When it comes to providing professional services, your expertise must serve as the product, and your experience would be there to validate it. Your clients would want to view the projects you have worked on. They would want to understand the expertise your company flaunts before acquiring your services. Plus, your firm has to convey in simple ways how it will be able to solve its requirements in the most convenient manner.
It is where design trends play an important role in convincing your potential clients. If they like what they see, they won’t need to be convinced further. And knowledgeable clients will know about the design trends and set them as parameters to judge your work. B2B web development trends aren’t a lot to hone, but you can learn vital lessons while trying to implement them.
Top B2B web development trends
1. Website speed
Let us begin this list with the most important aspect that has withstood the test of time and emerged as a trendsetter for years. Website speed is an aspect that you just cannot underestimate. Modern human beings are in a constant struggle to cope with time. Twenty-four hours a day is simply not making the cut. We need everything right here right now. So when it comes to website speeds, yours simply cannot afford to lag. You need to go through constant processes aiming to reduce your wait time. For example, Pinterest has recently claimed t have brought their website wait time down by a staggering 40 percent.
It has brought direct and instant results where the number of sign-ups has also increased by 15 percent. Now, in comparison to the speed increase, you might think 15 isn’t a lot, but compare it with bounce rates, and you have a winner.
To reduce your website speed, you need to factor in a number of aspects, such as the following.
- Types of server
- The volume of images, videos, and files uploaded.
There are a few recent remedies that have helped companies combat website speed issues effectively.
- Lazy Loading – One of the most efficient ones is Lazy loading. Through the benefits of Lazy loading, your browser only downloads the content that your viewer is seeing. It doesn’t waste resources in loading the offscreen content that the viewer might never scroll down to. This speeds up the apparent website load time effectively.
- Infinite scrolls – Another effective method is Infinite scroll which web designers have been implementing for some time now. It is mostly used by social media platforms and effectively makes your website a one-page continuous site.
2. Video Banners on Homepage
The digital world is governed by motion graphics and animation when it comes to design trends. Every day an increasing number of websites are integrating impactful videos into their homepage to grab the attention of visitors. We have acknowledged the fact that videos and images create a greater first impact on website visitors than paragraphs of words. With that view in hindsight, web design companies in the USA are implementing homepage video banners that can grab viewer’s attention upfront. As per predictions from WordStream, marketers who can successfully own the trend of video banners will grow their revenues by 50 percent. For obvious reasons, this trend comes within the top three web development trends to master in 2021.
But designers need to be mindful of the time of each video they chose to integrate. The manner in which these videos are uploaded, either or the homepage or the video gallery, can affect your website speed. One way to deal with this is by hosting a video on Vimeo-like streaming platforms and then embedding the same into your homepage. This will prove to be less fatal to your overall website speed.
3. Animations and micro-interactions
One of the most effective ways to keep your viewers engaged is by sing micro-interactions and rapid animations on your website. Animations bring a whole new flavor to your website and pique the user’s interest in the website’s content. You can effectively use animations to guide the user through the entirety of the website to a specific end result. A computer response of 0.1 seconds appears instantaneous to a user. Hence, if we include animations that last for 100ms, the user cannot perceive the response time.
Developers have to be careful in this regard and choose subtle animations fr their websites. The context of the webpage must go hand-in-glove with the animations integrated. Do not go overboard and make the viewers sick with all the spinning graphics at every scroll.
4. Dark Mode
Many organizations are starting to provide a dark mode option for their website, and we think that it’s a brilliant trend to go ahead with. Every low light UI UX design company USA is starting to prioritize low light interfaces such as night shift and dark modes. It offers the users a low-contrast website interface that users will benefit from in low-light environments. It provides a super modern aesthetic to your website, all the while saving large on your device’s battery.
The web design trends in 2021 have provided a cohesive experience to users. Consequently, it has altered the way humans interact with websites through B2B marketing. The trends mentioned above will have long-term impacts on web appeal and hence business revenues. It might be best for your web development company to consider these trends the next time you go updating your website.