Marketing is not just an aspect of your business. It is at the heart of your business because your goals will only be a pipe dream without it. For your jewelry business to make waves and attract first-time and repeat buyers, you’ll have to get creative and innovative with your marketing. Read on to find 7 of the best marketing ideas you can implement.
Run Promotions
Give your customers deals that they can’t easily pass up. Such deals would help your customers choose your products over your competitors. For instance, a discount for first-time or multiple purchases can attract more customers. If you get wholesale jewelry supply at reasonable prices, you can easily run such promos. You can also create a loyalty program that recognizes and rewards repeat and consistent customers.
Start a Blog
Starting a blog is a proven way to build a reputation and authority in the jewelry niche. This strategy may not yield results immediately, but it is a long-term strategy to generate leads and drive conversions. Produce content like articles, blog posts, whitepapers, newsletters, ebooks, and videos consistently. Such content will drive traffic to your website and make it a favorite of people with questions about jewelry.
Invest in Photography
In a world dominated by images, you can’t but invest in photography. The pictures you take on your phone may suffice initially, but if you are looking to raise and sell your jewelry for top rates, professional jewellery photography is necessary. Take creative, vibrant, and enticing photographs of your jewelry to give buyers a clear sense of what they are buying.
Run Social Media Campaigns
According to Statista, the number of people using social media is estimated at 3.6 billion – that’s nearly half of the world’s population. Running social media campaigns is an excellent way of getting your products out there. Facebook and Instagram are particularly well-suited for jewelry marketing campaigns. For instance, Instagram is more visual and you can target your sponsored posts according to demographics like gender, location, income, amongst others, to increase engagement.
Tell a Story
One of the most popular ever marketing slogans is the famed “a diamond is forever” campaign. The advertising campaign launched by De Boer in 1947 has changed customer behavior, making diamond rings a staple of love stories, weddings, and romance. That campaign has made De Boer millions of dollars over the years. Generally, people are emotive and will connect better to stories than hard facts. Each marketing campaign should revolve around a story, even if it’s your own story.
Donate to Charity
Donating to charity may not be the first thing that comes to your mind when you think about marketing. However, companies who connect their work to worthwhile causes connect more emotionally with their audience. Of course, you shouldn’t give to charity because you want to sell more. Find a cause you are passionate about and give them your support as often as possible.
Prioritize Customer Service
To do well as a business, you need to be addicted to customer service. People won’t forget how you treated them and made them feel. Have a dedicated line to quickly respond to messages from customers and address any concerns that arise. Be patient, kind, and empathetic in your dealings with customers.
Always Wear Your Jewelry
In this article, we’ve shared some of the best tips for marketing your jewelry. However, if you want others to believe your message, you need to wear your products. Aside from making others see that you trust the quality of your products, it can become a lead generation strategy. People will see it and ask where they can get some for themselves. Whenever you are going for any event or ceremony, market your jewelry by wearing them.
