As more and more businesses are taking up the online marketing space with their campaigns, the need for a less populated marketing platform is surely arising.
And there we have LinkedIn. Popularly known as a social media platform to connect employers with employees, and professionals with others in their areas of expertise, LinkedIn is also starting to gain traction as a marketing platform, and why not?
Studies report that,
A LinkedIn ad can reach nearly 12% of the world population.
A sponsored InMail has an open rate of around 52%, which is incredibly high for any mailing service.
Plus, over 80% of B2B social leads are generated on LinkedIn.
Clearly, LinkedIn has great potential when it comes to marketing. But does it work the conventional way? Or are there any specific marketing techniques that work best for this platform? In this post, we’re trying to find out. So, buckle up and read on.
1. Complete Your Company Profile
If you are looking to market your business using LinkedIn, you shouldn’t do that with a half-filled company profile. Basically, if your company page doesn’t have your company’s logo or if the description is lacking, it’d be best to change that.
Whatever details, LinkedIn asks about your company, try to provide them all. This will add to the professionalism of your company, also letting your prospects learn enough about you.
Apart from this, adding your website/blog’s URL to your LinkedIn signature will be a good idea.
2. Use LinkedIn Ads
As mentioned above, LinkedIn Ads hold great potential to reach a significant number of people in your target market. However, the desired results require an air-tight implementation of the correct LinkedIn advertising techniques.
For a fair idea of how to launch and manage LinkedIn Ads campaigns, you can use these tips:
- Know your target audience: Certainly, you know the people who you want to target, but while running ads, vagueness can’t work. It’d be best to gather in-depth information about your target audience groups and their specific interests and traits.
- Choose the right Ad-type for your audience: Depending on the audience group that you are targeting and the goals that you want to achieve, choose the right ad-type. LinkedIn allows users to run the following three types of ads:
– Sponsored posts
– Sponsored InMail
– Text ads - Identify the specific goal: Whether you want to use LinkedIn ads to boost website traffic or gain engagement for your posts, identify the end goal beforehand.
- Accept optimization as a never-ending process: Even if your ad-sets are performing well on LinkedIn, keep trying to optimize elements that may further boost your ad success.
3. Connect With Individuals That With Links
Many times, a connection in a company is all it takes to add a customer to your clientele. While the individual who you connect to may not be in a position to sign a deal on the company’s behalf, they may still lead you to the right contact.
LinkedIn understands this well. Maybe that’s why they allow us to do a laser-targeted search.
For example, if you wish to pitch your products/services plan to a company, LinkedIn will allow you to search for that company’s employees.
By connecting with these people, you can find links to the higher authorities.
Also, if you are new to LinkedIn marketing and aren’t sure about how to create perfect pitches, a qualified digital marketing strategy consultant can be of great help.
Final words
In recent times, LinkedIn has started growing as a great marketing platform. However, to reap great results, you may require to learn about a few tips and techniques. Through this article, we tried sharing three such tips.
Hopefully, this was helpful.
