Email marketing tends to be considered less effective than keyword ads and display ads. However, email marketing is much more effective than advertising on social media platforms like Twitter and Facebook.
Whether you’re a startup or fully formed business, it’s important that you run email marketing campaigns that spread brand awareness and generate more customers. While your first port of call may be to send out emails to your subscriber list, there are other factors to take into account to yield results. With that in mind, here are some of the best email marketing campaign strategies to boost your results.
Establish Your Audience
To be successful with your email marketing campaign, you need to establish who your audience is. Learning about their interests and challenges can help you devise a campaign that speaks to them and makes them take notice of your brand. It’s not efficient to send out the same email content to your whole mailing list. This is because each audience will have different likes and dislikes. Therefore, make sure you collect enough data on who your target demographic is and how best you can reach them. Once you establish who your target email audience is, you can get to work on creating an email marketing campaign that gets the results you envisage.
Determine Your Sending Frequently and Goals
While there are no rules in terms of how often you should email your customer base, if you send too often, it’s likely that your email list will lose interest in what you have to say or decide to unsubscribe from your services. With the sole purpose of an email marketing campaign to build your email list, the last thing you want is to lose loyal followers. There are some users who run news websites and blogs that may decide to send daily updates to their email list, while others may only send twice a month to keep subscribers engaged and excited about their emails. If you don’t have much experience in the business sector, it can be hard to know how often you should send emails out. To begin, you should take things at your own pace and monitor your unsubscribe rates. If you notice a stark decline, it may be time to reduce your sending frequency.
Create Personalized Content
Once you’ve established who your target audience is, you can create personalized content that’s relevant to them. We’ve all been bombarded with emails that we have little to no interest in, with many of us sending the email to the trash bin immediately. Segmenting your email list is a great way to target a smaller and more targeted audience. For potential customers to turn into dedicated followers, your content needs to make them feel exclusive and special. If you aren’t a proficient writer, make sure that you have an experienced team behind you who know how to sell your brand and connect with consumers.
Write an Enticing Subject Line
When we get emails in our inbox, the first thing we see is the subject line. Whether your email marketing campaign is to launch a new product, share the latest news in your business, or provide a special promotional offer, it’s vital that your subject line is enticing and appealing to the eye. Emails that have a personal subject line are far more likely to be opened by the recipient. If you want to take a laid-back approach and capture the reader’s interest, you should consider using humor and show you have a personal side. Whatever you decide to do, make sure that you keep the subject line short.
Keep It Short and Simple
The purpose of an email marketing campaign is not only to get the reader to open your email, but to respond to it as well. To increase the chances of recipients acting on your email, it’s important that your content is clear and concise. If you provide special promotional offers that interest them, they’re far more likely to click on your website to find out more. It’s vital that you convey your content in a clear and short way so they can easily take action. While you may think large blocks of texts are necessary, many consumers don’t have the time or patience to sift through multiple paragraphs, so keeping messages short and simple is key.
Make a Schedule
If you’ve never run an email marketing campaign before, you may have difficulty tracking it from start to finish. In order to determine whether the campaign was a success or not, you should create a content calendar that allows you to schedule your campaigns, social media posts, and blog posts. You can also use Google Analytics to help monitor how many people reacted to your email and clicked through to your website. The more of an insight you have, the better your campaigns will be going forward. It’s important that you keep organized and dedicated to your email marketing campaign, otherwise you may lose custom and see your profits decline.
Focus on Design
The design of your emails is important in any positive email marketing campaign. If your emails aren’t up to scratch, this will reflect badly on you and result in users unsubscribing from your services. More and more people are choosing to read their emails on mobile and tablet devices, so you need to ensure that you use a responsive email template so your email automatically resizes whether consumers are reading your content on a smartphone, desktop, or tablet. Most good emails tend to feature more text than imagery. While images can bring your emails to life, lots of people disable them.
For your email marketing campaign to be a success, it’s vital that you take all the factors above into consideration. Your number one goal is to increase your customer base and boost your revenue, so taking the time to plan and prepare your campaigns will ensure that the right people see them. No matter how long you’ve been in business, you should never underestimate the importance of email marketing campaigns.
