Social media is a large and incredibly varied space. Some people use it to post their beautiful selfies edited with the makeup app by Facetune, while others use it to keep up with things like news and sports.
However, social media is also incredibly important for marketing and businesses as a whole. It is one of the best ways to engage with your current customers, and reach new potential customers in your target market. Billions of people use it, so no matter who you are targeting, they are likely on social media.
Each and every year, there are new trends that develop in social media marketing that will play a role in how businesses use social media to their advantage. With that in mind, let’s go over some social media marketing trends to check out in 2022.
Social Commerce Continues to Grow
A major trend in social media marketing is that social commerce sales continue to grow. Social commerce is the idea of customers being able to buy products right from social media, and not need to go to a whole new page, website or interface. It is not brand new, but is something picking up a lot of steam in 2022.
If a customer sees a product they like on social media, but have to go search for it themselves, the chances of them converting are much lower than if they could simply buy it right on Twitter or Instagram.
People are already using social media to learn about and search for new products, so it makes sense to start allowing people to make purchases within the same app. This keeps conversions high, and is certainly something your business should start offering if you don’t already.
The Importance of Social Listening
The importance of social listening is something that can no longer be ignored and will be a big part of social media marketing going forward. Social listening is all about monitoring your social media for any feedback, questions or brand mentions. It helps you learn what people are saying about you, what they want to see from you, and any problems that they might be having.
Using the information you learn and discover through social listening can help you create the right content, improve customer experience by quickly and effectively responding, and track upcoming trends. There are various tools out there that you can use to automate your social listening, as trying to do it all manually can be difficult and time consuming.
Dedicated Hires in the Space
There is no doubt that social media is a powerful tool for businesses. However, many companies still don’t make dedicated hires. Many simply assign an employee or two to handle the posting and responses on social media. However, social media is very advanced and is better handled by experts who can unlock its true potential.
In 2022 and beyond, we expect to see many more companies take their social media more seriously and make dedicated hires in the space. This allows companies to actually prioritize social media and turn it into a real opportunity for growth and generating more revenue.
A dedicated hire will also ensure you never miss anything in regards to social media, such as keeping tabs on analytics or experimenting with new trends that might not be able to be explored if your firm doesn’t take social media seriously.
In conclusion, be sure to keep these social media marketing trends in mind throughout 2022 and beyond. They will shape the industry for the rest of the year and beyond, so don’t disregard their importance.
