Videos have been more traction than any other form of marketing content. It is high time marketers focus on video marketing as a part of their marketing initiatives if they have not done so already.
Marketing videos are great for boosting engagement, increasing ROI, and ensuring your customers retain information better. You have a better chance of reaping these rewards when you produce engaging, high-quality videos. To ensure perfect quality, use video editor websites to turn your raw footage into stunning videos.
Assemble Your Equipment
These days digital cameras are designed to be affordable. However, you can also choose to shoot your video with devices you already have. If you are using an iPhone or Android smartphone, do keep these simple tips in mind:
- Shoot with the back camera for higher quality footage.
- Prefer the landscape mode (Horizontal over vertical shots).
- Switch on the overlay grid when shooting the video if you have that feature. It provides the perfect level to keep your phone at.
If you have a generous budget for equipment, it is recommended to buy a gimbal stabilizer to place your camera on so your handheld shots are steadier. External microphone results in better quality audio, and a decent tripod should be in your arsenal.
Create Your Storyboard
To shoot videos like pros do, create an illustration of all the scenes in your sequence. This way, you will preview what the final footage will look like.
Your storyboard will guide you through the filming and editing stages. You will also understand which time of the day will be perfect for shooting, the kind of camera to use, and the venue.
Make a List of the Shots
A storyboard is a scene-by-scene breakdown of the video, whereas a shot list is a shot-by-shot breakdown. In your shot list, mention highly-specific details like placement of the camera and direction of the lighting.
A shortlist includes:
- The number of scenes.
- The number of shots.
- Description of the shots.
- Location.
- Action.
- Dialogue.
- Camera angle for each shot.
- Camera movement.
- Props needed.
Storyboard and shot list are two ultimate pre-production lists that will save the producer and the videographer a ton of time during the shoot.
Focus On Lighting
The entire aesthetics of your video depends on the kind of lighting you use. Poorly lit locations or ugly fluorescents can ruin your video till the point of no return. You can fix some of the lighting issues using the best video editor website. However, to ensure the highest quality results, in the end, make sure you start with premium footage.
Well-placed and controlled artificial lighting can fill out dark spaces in the shot, but it can also be harsh and unforgiving in some cases. Hence, the most useful and cheapest recommendation would be to use as natural lighting as possible. Face your subject in the direction of the lighting source. Focus on lighting your subject and not the background.
If you are shooting indoors, be intentional about where you place your lightings. Avoid overhead lighting at all costs. Learn more about the window to get the natural source of light. Try shooting in the morning or evening when the light is softer.
Shoot from a Variety of Angles
Switching between one angle to another adds visual interest. This filming technique works especially well with how-to style videos and product demos or any video where something is being shown. When changing the angle, shift your camera by at least 45 degrees. Small shifts in angle do not produce the effect you need, and it just appears shaky to the viewer.
Have Back-Up Shots
B-roll clips are another complementary addition to your video added for visual interest. If you are shooting a customer testimonial where your subject is speaking in the A-roll, your backup shot could have additional clips showing them using the product. It is a good practice to have as plenty of B-roll footage as possible while shooting. This breaks the monotony that a single shot creates for the video.
Invest in a Valuable Editing Software
A video editing tool can do magic for your video. It makes post-production easier and greatly enhances the aesthetics of your video. Some of the top picks by professionals are Adobe Premiere Pro, Final Cut Pro, or Cyberlink Power Director 65. If these are too difficult to use, you can go for simpler video editors like iMovie, Camtasia, and Shotcut.
Ensure that your video editor can add texts, trim or crop, add transitions to your scene, change the aspect ratio, add filters, overlays, and a library of stock videos and sounds.
You can edit an entire video from beginning to end, using professional techniques using Adobe Premiere Pro. This is the best online video editor tool used for every type of production, from business to marketing videos.
Edit Simple
A clean, minimalist editing style looks more professional for a marketing video. Avoid jazzy transition shots and instead use the following tips in your editing stage:
- Clean up the background noise.
- Adjust the lighting.
- Trim awkward pauses.
- Add background music and decent transitions.
Trim one scene from another when there is movement in both segments instead of jumping from one scene to another with no motion at all. This results in smoother and more natural transitions.
Align Your Sound with the Edits
Choose your music before you start editing. This way, you can use the beats of the music as the template to trim your shots against. Look for music that complements the pace at which your presenter delivers the content. You do not want your presenter fighting against the background sound. Inappropriate music can ruin the entire energy of the video.
Optimize Text
Opt for a simple and classy style of text for your videos. The font should be clear and boldly visible. Keep the amount of text at a minimum. Make use of text animation so that your viewers stay engaged.
Now It Is Your Turn
There you have it, 10 essential tips for the best quality video production. Use dependable equipment and edit like a pro using a video editor. That is all it takes. Use these techniques and engage your viewers with your striking creations.
