While YouTube initially launched as a video-sharing platform in 2005, people quickly realized its marketing potential. For online marketers, the tool has become extremely valuable as it can help to market businesses in any industry to a wide-reaching audience.
When you realize that 80% of adults regularly watch YouTube videos and there are 1.5 billion people that use the platform around the world, you can quickly see the potential for the marketing of your business.
As long as you know how to start a YouTube channel, you can upload a video in minutes. Of course, you will need to have a good understanding of marketing or employ somebody that does if you want to get the full value that YouTube can provide.
Below are the reasons you should consider using effective YouTube as a marketing tool for your business:
1. The Traffic You Can Tap Into
Every minute, there are 300 hours of video uploaded onto YouTube and a total of 5 billion videos get watched each day. With those figures in mind, it is easy to see why so many businesses are turning into the traffic that YouTube attracts. By simply uploading videos and marketing them correctly, you can create many new leads.
2. Using YouTube for Marketing Also Helps Google Rankings
You may or may not know, but Google actually owns YouTube. When you search on the Google web browser, you will notice that rather than just website listings, you now get videos, images, and news mixed into your search request.
A savvy marketer would know to take advantage of this. They could create a valuable piece of content for your website while also creating complimentary videos that back up this content. This will attract new backlinks that will increase your standing in the SERPS. It will also give your website more authority, which also leads to better rankings.
3. You Can Make Additional Income
By monetising your YouTube channel, you could even make some additional income for your business. A good way to achieve this is via the Google Adsense for Video program. How much you earn depends on how many viewers and subscribers your videos and channel attract. Many channels now earn 6-figure sums yearly.
4. You Can Repurpose Existing Content
While coming up with new content is always a good thing, some of your best existing content could benefit from being repurposed. For example, if you have a blog post that offers a ton of value and is already attracting traffic, you could add videos or use that content to create a fresh video to upload to YouTube. All the great ideas you have had over the years could now be used via the medium of video.
5. You Can Build Your Email List
As you continue to develop fresh and rewarding content, you can even help to grow your email list. You can use software that will temporarily pause the video and ask the viewer to enter their email address. Any marketer knows that an email list is a tremendous marketing tool. It allows you to direct email marketing campaigns towards people that have shown an interest in your business.
6. Viewers May Promote Your Content
Word of mouth has always been the most organic of ways a business succeeds. For example, if you used a painter and decorator that did a fantastic job in your home, you’re likely to tell friends and family who would then consider them when they need work done. This works in the same manner online. Somebody impressed with your video content may share it on their social media. Others will see it, and those that are equally impressed will now become a new lead.
7. You Can Target Those Likely to Show an Interest
Using AdWords for Video, you can ensure that your content is suggested to those that have a preexisting interest in what you offer. You pay for certain search terms that are related to your business. When somebody uses those terms, a video ad of your business will play before the video they have selected to watch. Plus, you only pay for true views too, not for those that open the video and then skip past them. The value of this is when a viewer then clicks through to your channel, watches other videos, and perhaps subscribes.
The Takeaway
If you are not using YouTube to help market your business, you are missing out on a plethora of benefits. YouTube is one of the world’s largest social media sites/search engines around. With so much potential traffic, a good YouTube marketing campaign could offer insane value to your business. Do not miss out any longer. Learn more about how you can use this platform to market your business.
