Do you want to take your business to the next level? Why not build an online store? Since most consumers nowadays prefer buying goods online, your products and services become visible to people globally when you have an e-commerce website. And not only that—since an e-commerce site is always open, it also makes it possible for web users around the world to check out your products anytime they want–even while you are sleeping!
But what does it really take to build an e-commerce website that converts? Let’s take a look at the following components of e-commerce websites you should incorporate in this post from the professionals of e-commerce design in Brisbane:
A clean design
A complex web design may look interesting at first, but it easily loses its charm with time. That is why if you are planning to build an e-commerce store, it is best to go for a minimalistic design with a modest color scheme. By taking out all the unnecessary elements on your site, you make it easier for your web visitors to focus their attention on the more important elements and content of your website. And yes, a simple web design also helps with your website speed!
Hassle-free checkout process
Did you know that you can lose up to 67% of your total customers when your website has a poorly designed checkout process? The key to giving your potential customers a good checkout experience is by making sure your checkout process offers just the right balance between functionality and trustworthiness. You can do this by showing your shipping fees clearly and not presenting unexpected costs at checkout—unless you want your potential customers to feel conned!
A punchout catalog enhances the checkout process by seamlessly integrating external catalogs into the e-procurement system. This integration streamlines product selection, providing users with real-time updates on availability and pricing. The centralized nature of punchout catalogs simplifies procurement by allowing users to order from multiple suppliers within a unified system and complete with customized pricing.
Honest product descriptions
Just because you want to sell doesn’t mean you should use product descriptions that do not really describe the products you are selling. More than useful and relevant product descriptions, your target audience wants honest descriptions. These descriptions should be truthful enough to convey the true value of your products. You may also want your descriptions to tell more about how your products can benefit your customers. This will not only keep them more engaged, but it will also help shove them towards checkout!
High-quality product photography
Product photography is one of the most crucial aspects of any e-commerce website. And since the photos on your site are the first experience your target customers have of your products, you should make it count. Some consumers won’t even bother reading your product descriptions! So as you build your e-commerce site, make sure that your design incorporates a gallery of all the products that you sell. It also pays to have a zoom function, which your customers can use to take a closer look at the details and specific features of your products.
Easy navigation
Are you ready to spend huge amounts of money to direct web users to your e-commerce website? Well, there is something more important than bringing these people to your site: That is getting them to click on that checkout button! This explains why an intuitive navigation is important for your e-commerce site. Without an easy navigation structure, potential customers may find it hard to locate the products that they are looking for on your website. And since easy navigation also helps enhance their overall user experience, chances are they will never have second thoughts visiting your website again to purchase products that they need. That translates to more sales!
