Social media is a rapidly growing and influential force in the real estate industry. In fact, many believe it’s one of the core factors shaping the industry today. You must conduct yourself and your brand appropriately, particularly if you’re looking at selling your own property.
But even though most of us use social media, we don’t all know how to use it to advertise. That’s why we’ve highlighted these 6 home advertising mistakes to avoid so that you can utilize it appropriately.
1. Home Advertising Mistakes: Don’t Forget to Know About Your Property Itself
The first major mistake people make when utilizing social media is thinking it solves every problem. It can help a great deal, but you still need to learn the best things about your property by heart to market it.
Think about what separates your house and land from everyone else’s. Once you start seeing your home as a display home, you can avoid many of the pitfalls of relying on social media.
2. Publish at the Right Times
When starting out with a social media account, a lot of businesses post all day, every day. But that’s a surefire way to annoy anyone who’s following you.
With social media accounts, oftentimes the less is more approach can be more beneficial. Think about when it would be best to post on your social media, rather than doing it all the time.
For instance, post as soon as a property goes on sale. Or, when you’ve had a lot of demand and are looking to close a buyer. Split up your posts and they’ll all perform better in the long run.
3. Use Images and Videos
A major benefit of social media is the ability to use photos and videos alongside text. If you’re only typing in your social media posts, you might as well just be sending people an email.
Adding images and videos is a great way to capture the attention of scrollers. Or, you can use social media to hold virtual tours of homes. Not using them properly is a big mistake when it comes to social media advertising.
4. Don’t Focus on One Platform
We’re not saying it’s a bad thing to put most of your energy into one social media account. But the reality is there are several social media platforms for a reason.
Make sure you’re active on as many platforms as possible. This means that there are more ways for customers to engage with you or your property.
5. Don’t Forget Analytics
Social media accounts can produce a huge amount of helpful data. But the vast majority of people forget to use this effectively.
You can track the progress of posts to see which of your properties are successful. Or, you can see which posts are performing well so that you can write more like them in the future.
Using your data is crucial to managing a successful social media account.
6. Use it to Engage, in Moderation
Finally, a major benefit of social media accounts is the ability to engage with your customers. But, like with posting, this is best in moderation.
Use it to answer specific questions customers have posted. Or to send further contact details when talking to buyers.
But don’t post responses all day every day when you could be spending time on other aspects of your property.
Where Can I Find Out More?
We know you’re likely interested in finding out more about social media advertising and home advertising mistakes. If that is the case, take a look through some of the previous posts on our website.