SEO is one of the marketing basics in the 21st century. If we want our website to be visible in Google and other search engines, we should at least know a thing or two about it. There are several activities we can do to hit the first page of search results and, as a result, increase traffic and gain new potential clients. Find out how to do it!
Many people think that SEO is difficult and, of course, there are things that require advanced knowledge. However, everyone can learn essentials that will help their online presence in the long run. Let’s take a closer look.
Internal and external links boost SEO
When publishing content on a web page, you should spend some time finding relevant links to embed in the text. Some of them should be internal, meaning they take the user to another place on your website. Others should be external, which means they come from someone else’s page. You might think: how it can benefit your own business? Well, linking to high-quality sources provides value to your users and builds connections between users. They might link to you in the future as well.
Speed is the king
Did you know that you only have a couple of seconds to grab the user’s attention when they enter your page? If it loads for ages, everyone will just leave, and you will gain nothing. Taking care of your website’s speed should be one of your highest priorities. Use online tools to measure how it performs and take action accordingly. For example, you can optimize the sizes of images that slow down your online space.
Speak to humans not robots
The age of unnatural content filled to the extreme with keywords is officially over. Google promotes sites that sound human-like, meaning your blog posts, articles, and website text should be first and foremost valuable, with some SEO included – not the other way around. People that will search for your company will expect something helpful, entertaining, or informative instead of random words here and there.
Take care of URLs
If your website’s pages have long URLs with weird combinations of letters and numbers (e.g. name.com/w5e2i4rde57), that’s not right. The algorithm prefers a clear structure, so every URL should indicate what’s on the website, like name.com/about-us. It will be helpful for your audience and promote you as an SEO-conscious business in the eyes of Google.
Write meta descriptions and alt texts the good way
Search engine bots are not only visiting your website, just like any other person. They analyze everything, even the non-visible side with code. That’s why every page should have its own unique meta description with keywords and images should have alt texts that tell the bot (and the visually impaired users with tools that read content for them) what’s on them. It’s a standard SEO practice that everyone should know about.
You might not know what to do with all this information now, but don’t give up. Some content management systems like WordPress have useful plugins that allow website owners to easily take care of their basic SEO needs. You can also ask Fabryka Marketingu for SEO services to get professional support in that matter.