Data and information is running the world around us! Believe it or not, smart marketing managers make decisions based on proof. Instagram statistics is crucial for companies and individuals alike. Taking decisions based on metrics will help you nail Instagram.
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More followers can change the attitude of the profile visitors. It’s all about perspective on social media. Your brand awareness and trust will increase with more followers.
In any event, let’s see what insta-stats every social media manager should focus on –
#1. The number of videos posted by bigger brands is higher
Videos bring a lot of engagement from audiences. That’s because the audio-visual medium of communication is the closest to human proximity. Explaining anything via videos is super easy.
Moreover, brands with more than 100,000 instagram followers post more than 55% of video content. Naturally, brands with 5k followers will post more photo content. That’s because making quality video content requires more investment. However, bigger brands can afford them.
Posting more video content will make your account look more professional. As your business puts more time & effort into videos. Moreover, if you wish to compete with bigger brands, consider better quality & quantity of videos.
#2. Influencer Marketing is preferred by 69% of Social Media Managers
You simply cannot ace Instagram without influencer marketing. It’s been an important strategy for a long time. Moreover, Instagram launched the concept of influencer marketing.
Almost 3/4th of Instagram accounts prefer influencer marketing. Influencers having 10 to 100 thousand followers have hyper-active audiences. That’s more like a hot saucepan ready for cooking.
Moreover, you need to find the right kind of influencer for you. Just because someone has a lot of followers, doesn’t mean they are the right kind.
For example, if you are an app that provides car service mechanics all across the country, then your best chance is with someone who talks about cars on their channel.
Moreover, try to understand which of the influencers can have the greatest impact. Someone who will be relevant to your brand and has the right audiences for you.
Some marketers believe that influencer marketing is better than running ads.
#3. Use up to 11 hashtags
Hashtag strategy is super important for marketing on Instagram. That’s the platform that made hashtags famous. Here’s the thing though about hashtags; too many of them can severely damage your brand image.
Your content can look real spammy if you use 30 hashtags. That’s why you need to decide how many. Well so far as insights are concerned, don’t use more than 10 or 11 hashtags.
Using too many hashtags will show that your content has low intrinsic value. Hashtags are meant to increase searchability. They are not the endgame either. If your content is good, you don’t need to worry much.
Trending hashtags has a downside too! With way too many posts on the same hashtag, your content may be lost. However, reach & engagements come when you like & comment on posts using the same hashtags.
#4. Branding & Business Accounts
People love to follow brands. According to a few studies, more than 50% of users prefer following a brand page. In general, people follow influencers for entertainment or information.
However, people also follow pages looking for perfect brands. Most users on Instagram look for buying something unique. What are the chances of finding your account more appealing? Well, if you have a business account your content will be more valued.
So having a proper brand image and a business account helps. People love businesses and products. Various studies suggest that more than 90% of Instagram users follow at least one business page.
Moreover, more than 70% of customers come to Instagram to search for a new product. Your strategy should be to promote brand awareness amongst people. You mustn’t always share photos of your products alone.
You need to show people what difference your product makes. This differentiating factor will keep you apart from your competitors.
#5. Gain a 36% customer base if you stand by a social cause
People in general run through emotions. Identifying your brand with a particular cause can uplift your brand image & value. Large brands identify themselves with various causes. It may be socio-economical, political, or even a thought process.
When a brand identifies itself with a particular cause, people trust it more. You can do a lot better if you follow this path.
Your brand’s human element & connectivity is the key. Customers will relate to you much more.
Conclusions
Instagram has a lot to offer us. It’s on us how we use that opportunity. Some people are trying to find the best sites to buy Instagram followers. If you buy followers, viewers will be impressed. It helps in building brand image and trust as well.
Moreover, there are other factors like –
- Age demographics – 84% of the age range between 18 to 29 use social media
- On average, people spend about 2.5 hours every day on social media
- More than 50% of people use social media for product research before any purchase
- Recommendations from people buying products on social media account for more than 70%
More of such factors should be taken into consideration by a Social Media marketing manager. Hope you enjoyed our post. Let us know what helped you ace social media marketing in the comments.
