Did you know that around one-third of the time that people spend online is by watching videos? YouTube being the most popular platforms to watch videos on makes it a great place to market your brand.
Imagine the exposure your brand would get on YouTube if you marketed it there! With over 2 billion active users, you can boost your popularity on this platform with the right content. This also leads to higher sales and an increase in the number of customers.
Video marketing not only enhances brand marketing but also helps to create a personality associated with your brand. You must replicate this persona on all other platforms when you market your brand. This makes your brand more trustworthy to your audience.
You can get popular on YouTube really fast after checking this post at Influencive.com. Trying something out-of-the-box will definitely capture the attention of thousands, if not millions of viewers.
In this article, we will talk about how to garner a wider reach on YouTube using these 5 tips.
1. Create a Brand Channel
The first step to creating a presence on YouTube is by setting up your channel. Use this channel to promote your products as well as educate your audience on topics related to your industry and products.
To maximise the engagement of your audience, create videos that are between 2 to 15 minutes long, depending on the content. Creating informational, entertaining, and how-to videos can further boost your views.
You will have to be consistent in posting videos on your channel, as this is the only way you will be able to engage a wide audience. To make your channel look professional yet friendly, add a channel icon and channel art. These will help your audience in recognising your channel.
2. Apply SEO Techniques
As YouTube is the second most-used search engine after Google, you can easily apply SEO techniques to your videos and get a higher ranking. Use popular and trending keywords as a part of your video title and description to beat the YouTube algorithm!
Your video’s metadata needs to include the right information in a brief manner to entice users to view it. This also helps YouTube to index your video correctly, so that people who are looking for content like yours can find your video in their Recommended section.
This increases your channels’ visibility, which leads to an increase in the number of your subscribers. Keep titles at around 60 characters in length so that viewers can read the whole title at their first glance without it getting cut off.
As a part of your videos’ description, you can also add a transcript and list of relevant time stamps to help people watch parts that really interest them. By being audience-friendly, you can quickly grow in popularity.
Lastly, create an awesome thumbnail to make your audience curious about your video. You must use a good-quality image along with some text on it which can help people to understand what the video is about without giving too much away.
3. Ad Campaigns
To further promote your videos, you can set up a YouTube ad campaign. The pricing for such campaigns is based on a Cost-Per-View model, which means that you only have to pay when someone engages with your ad. The average cost-per-click is around $0.06. You can also set up a daily budget so that your ad doesn’t go beyond the given budget.
There are two types of ad campaigns on YouTube – Video Discovery ads and In-Stream ads. When a user searches for a type of videos, Video Discovery ads appear at the tops of the search result page.
On the other hand, In-Stream ads appear between videos and the viewer usually has the option to skip it after 5 seconds. These ads also appear before a video starts. To set up your ad campaign, you need to use your Google Ads account.
4. YouTube Analytics
YouTube Analytics provide you with detailed statistics on audience engagement and other details about your videos. By paying attention to and understanding these analytics, you will be able to create better marketing strategies to cater to your audience.
Have an objective in mind, whether it is to increase awareness about your brand, boost YouTube videos engagement, or direct traffic towards your website. Based on these objectives, you can study the necessary statics from the Analytics page.
You can also filter data based on the type of content, playlists, traffic, products, etc. This can help you to narrow down the statistics that you require.
5. Verify Your Channel
Verifying your YouTube channel provides you with another level of credibility and you also get a ton of new features. To verify your account, you need to follow these four steps:
- Go to YouTube Studio. Select Settings, the Channel, and then the Features Eligibility option. Under Status and Features, you will be able to check if your channel is already verified.
- The next step is to select the country you work in and enter your phone number where you will receive a verification code.
- Enter the verification code.
- And you’re done!
Now you can Schedule, create Custom Thumbnails, and upload videos longer than 15 minutes.
Using these smart tips, you will be able to manage your time on YouTube and work efficiently. Create effective strategies that can help you to engage a wide audience. Happy YouTubing!
