Technology will continue to be essential for businesses of all sizes to remain competitive. The development and growth of small businesses will also depend on moving toward online platforms. Here are five important technology trends small businesses should consider.
Online Platforms
Most of our devices and transactional platforms are shifting to cloud-based platforms. You may be worried about the security of your business information or the expense of new software. But cloud-based platforms have many advantages, including automation in calculating finances, taxes, and other fees. Some technology also may be easier to implement, such as a VoIP-enabled phone that can be more affordable and easier to use than a landline.
Contactless Shopping
Shopping can be a completely virtual experience, where customers can avoid traffic and hassles by ordering online and having items delivered directly to their homes. Many customers can also choose to use curbside pickup for quicker access to their purchases. You can see three-dimensional views of items and customers wearing those items on some online shopping platforms.
Artificial Intelligence
Artificial intelligence has turned our houses into smart homes and your business can benefit from that technology. Online shopping experiences can offer assistants to suggest items to customers or provide support for technical issues. Voice-activated devices can demonstrate products or help customers find a product. These technologies can make your business easier to use and more efficient for you and your customers.
Social Media Marketing
As more users are online all day, small businesses have to transform their marketing toward social media and influencer marketing. Social media platforms can grab attention for their brands worldwide while seeking information on new product ideas and customer interests. Influencers may also work with smaller, quality brands that can boost their online sales.
Remote Working
While remote working has become more popular with large businesses, smaller businesses may not realize the potential for including remote workers in their staff. A remote employee could handle accounting, manage social media platforms, or create online conferences for a small business. Hiring can also move online, as your business can outsource human resources and onboarding so you can choose from the best candidates.
It can be difficult for small businesses to adapt quickly to changing trends. New devices and software can be expensive and require extensive employee training, but there may be new technology that you can use right now to help your business grow and thrive.
