While running a small, local business is never a simple or easy task, your options for marketing and advertising your business within your local area can allow for you to tap into your creativity in order to best reach your friends and neighbors as you promote your business.
To help you see how this can be done, here are three advertising tips for your small local business.
Become Part Of Community Events
Usually, small local businesses will want to focus their marketing and advertising within their service area. As part of this, you might want to look into any community events that are taking place within this area so that you can have your business become a part of these events.
According to Adam Uzialko, a contributor to Business News Daily, sponsoring or even hosting community events that appeal to your target demographic is a great way to people within your area to get to know your business in a less threatening environment. And while you may be having to put some money out up-front for this type of advertising and marketing, the exposure and visibility your brand could get with this type of campaign could be invaluable in the long run.
Strategically Place Marketing Materials
For a local business, printing up physical marketing materials can be a great way to advertise your business. However, you’ll want to be strategic about how you do this.
Before you place marketing materials anywhere, make sure you have a firm understanding of your target market and where they’re most likely to see the marketing materials that you’re printing up. Then, you’ll want to place your ads in those exact locations. Sometimes, this might include wrapping your company car in graphics branded with your company logo and information. Other times, Gabrielle Pickard-Whitehead, a contributor to Small Business Trends, shares that you might want to put up materials in public places where your target audience frequents. Just make sure that if you’re putting up marketing materials around town, you have the proper permissions before doing so.
Brush Up On Local SEO Practices
Just because you’re wanting to connect with people in your physical community doesn’t mean that you should neglect using online advertising and marketing practices.
Ideally, Alyssa Gregory, a contributor to The Balance Small Business, shares that local businesses should be using local SEO practices to promote and grow their business. These local SEO practices include things like location or geo targeting, creating landing pages based on very specific neighborhoods or areas, and using the right keywords that will resonate with the people who live in your service area.
If you’re wanting to put a bigger focus on advertising your small local business, consider using the tips mentioned above to help you do just that.
