First impressions are essential to build credibility and to ensure that people remember you. It is especially true for businesses that sell products directly to consumers. For these businesses, the product’s packaging creates the first impression. If your packaging is not unique or doesn’t have superior quality, the customer will never buy another item from you.
Put yourself in the shoes of the customer to understand this point better. Imagine buying a wallet from a brand. You are waiting for its arrival, and when it does come, you see a low-quality plastic wrap and a card box. Will that excite you or encourage you to buy from that brand again? No!
The brand may have earned a tiny profit from this low-quality packaging, but they lost their customers. If you do not want this to happen, ensure that your packaging is as unique as your product. The uniqueness can be in using eco-friendly packaging or embedding an illustrative logo, or more. It is just one reason. Here are a copious number of reasons why paying attention to packaging matters a ton.
Reason 1: It differentiates your products from other brands
There are hundreds of brands vying to appeal to your customers in the market. If you want to beat them and stay ahead, your packaging design needs to stand out. As we mentioned above, It creates the first impression of a brand for the customer. It 100% reflects your brand and is detrimental for a customer to stay loyal to you. So, sit with your team, come up with few unique packaging designs.
Come up with a design that is relevant to the product, is easy to use, and is eye-catching. Once you do that, take your packaging supplies and get to work. Figure out the best design as packaging is a factor for tons of customers when choosing products.
Reason 2: It entices excitement and suspense
When you receive a beautiful package, it fills you with a sense of excitement and suspense. The whole scene is like theatre. The mesmerizing packaging encourages you to dip deeper and reveal the product, similar to a theatre act.
When you pack your product with sophistication and luxury, the customer feels like they have received an expensive gift, even though they have ordered the product. It makes them happy and satisfied, which is great news for a brand.
Reason 3: Caring about the packaging is caring for your business
When you start caring about your product’s packaging, you find ways to be cost-effective and efficient. Think like this, when you use quality packaging supplies, from boxes to tape and more, you ensure that they do not get damaged easily. That saves a lot of money and similarly using light-weight packaging as it saves time and money that you would have invested in buying tons of warehouses.
Another point on the similar lines is sustainability. When you use eco-friendly packaging, it has a positive impact on your business. Customers are conscious related to their carbon footprint. If you use sustainable or reusable packaging supplies that are also gorgeous, customers will be loyal to your brand. Thus, caring about the packaging material, cost, weight, and durability help you run your business successfully in the future.
Reason 4: It is the meeting point for function and form
The primary function of the packaging is to keep the product secure during transportation. The form is how it makes the customer feel when they open it. Most often, when you design something, you have to sacrifice either form or function. Though, that is not the case with packaging. It is one point where both form and function meet and work in companionship.
So, use your creativeness to use packaging that keeps it secure during transportation. Also, it must have an excellent form, like a personalized note greeting the customer.
Reason 5: It is a marketing tool
The packaging of your product is an indispensable marketing tool via in-store advertising. Use your logo as the focal point of your packaging so that people can recognize it with ease when shopping again. When using it as a marketing tool, ensure that the packaging conveys the right message as well.
To conclude, the packaging is more than putting products in a plain box. If you want your customer to squeal with excitement, scale-up your packaging game. It will also help with sales and staying ahead of the competition.
