WordPress SEO is basically a combination of two terms. Together, they mean search engine optimization activities for WordPress, the most popular CMS that powers more than 450 million blogs, e-stores, portfolios, portals, and other types of websites built with its help. If you want to join them, you should know why is it worth it to build your online presence using WordPress and how SEO can help you with that. Shall we begin?
What is WordPress?
A content management system is basically a platform that allows you to build your website and then add, edit and delete content that is visible to visitors. WordPress is an open-source and free-to-use CMS, but to install it, you need hosting which is a server space that will be our page’s “home”. When you set everything up, you can add plugins, themes, and various content to create your own space on the internet.
Why WordPress became a leading global technology that has the majority of the market (something around 40%), while others own only something around 1-2% or less? It’s probably the intuitive interface and how it is easy to use even for people that have zero technical background. Learning WordPress takes minutes, and the navigation is like a walk in a park. Of course, some more advanced functionalities might require coding skills, but usually for the needs of the ordinary user, plugins and built-in options are more than enough.
A plethora of extensions and themes provide a high level of customization for all WordPress pages. Themes are responsible for the design that is visible to the audience, and they can be dedicated to blogging, selling goods, posting news and so much more. Speaking of sales, one of the most popular WordPress plugins is called WooCommerce and is the leading software for building online stores.
SEO in WordPress
Every website requires SEO practices to make it visible in Google and other search engines. WordPress doesn’t provide a lot of options on its own, but there are powerful plugins dedicated to optimization that everyone utilizes to achieve their SEO goals.
For example, Yoast SEO and All in One SEO Pack are some of the most popular toolkits that provide additional features to your ordinary website. There are also plugins that have one job to do and are dedicated to a particular SEO activity (e.g. internal links, image optimization). You can install as many plugins as you want, and we recommend finding your favorite ones that will boost your ranking.
How to do that? By trial and error, of course. If you are not a SEO specialist (and we assume that because you are reading this article), WordPress plugins will be excellent support for you. After some time, analyze data (using Google Analytics and Search Console) to find out if your strategy is fruitful and what has to be changed for better results.
You can also hire an agency that offers WordPress SEO services. They have many experts on board that will audit your website, prepare a proper strategy and help you execute it, so you can skyrocket your business.
